Executive Design Advisor

About the role

CookUnity is seeking a design leader to advise on elevating the brand visual identity and consumer experience. This role will shape the aesthetic bar for a fast-scaling consumer brand, refine brand identity, and modernize design workflows.

Responsibilities

• Own the vision for the brand visual identity and bring the essence of CookUnity to life through a differentiated design system.
• Refine key elements of the brand identity system to up-level craft, refinement, and meet the needs of an expanding ecosystem of channels and activation formats.
• Define CookUnity’s approach to visual storytelling across marketing surfaces and key consumer touchpoints like packaging.
• Ensure design consistency and brand cohesion throughout the marketing funnel and consumer journey to maximize brand equity and recognition.
• Diagnose where the design organization can leapfrog in adopting AI-assisted workflows and build a credible, sequenced uplift plan.
• Coach new tools and workflows into daily practice, pairing directly with the design team on real projects.
• Partner closely with Product and Marketing leadership to ensure design strategy is tightly linked to product and business priorities.

Qualifications

• VP or CDO-level experience at a top-tier, high-craft B2C consumer brand, with a track record of shaping product design at scale.
• Proven experience building and leading high-performing design organizations.
• Genuine fluency in AI-assisted design tooling (Figma AI, generative workflows, prompt-to-design pipelines) — you've already integrated these into a team's real practice, not just piloted them.
• A coaching mindset: able to walk into an existing team, diagnose gaps without demoralizing people, and bring them along — part teacher, part champion, part operator.
• Ability to leverage generative AI to increase output quality and speed.

Preferred Requirements

• Experience in food, wellness, marketplace, or subscription consumer businesses.