EverHealth - Head of Growth Marketing (Remote, US)

Key Responsibilities

• Develop and implement comprehensive growth marketing strategy for EverHealth portfolio across acquisition, expansion, and advocacy.
• Lead and scale a high-velocity growth marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Manage strategic agency partnerships to execute scalable growth marketing programs across inbound and outbound channels.
• Partner closely with key stakeholders across commercial and cross-functional teams, ensuring strategic marketing alignment with EverHealth business objectives.
• Design and implement comprehensive customer acquisition strategies to increase market share with ICP buying personas.
• Oversee creation and execution of integrated campaigns across inbound and outbound channels, including paid digital, organic (SEO+AEO), social media, email and events.
• Develop and execute partner marketing initiatives including co-branded campaigns, webinars, marketplace promotions, and partner-driven lead generation programs.
• Develop and refine inbound marketing programs to attract and engage prospects, including creation of high-value content and experiences that resonate with our target audiences.
• Own outbound campaign calendar including audience targeting, data strategy, messaging, and coordination with sales and revenue operations teams.
• Develop and implement customer expansion and retention strategies to increase customer lifetime value (CLV) and reduce churn.
• Partner with Product Marketing to ensure strategic alignment to EverHealth ICPs, buying personas and messaging frameworks across all campaign channels.
• Track and report on key marketing metrics, including TOF/MOF conversion rates, marketing attributed revenue, cost per lead, customer engagement, and brand sentiment.
• Measure and report on the effectiveness of integrated campaigns, making data-driven adjustments as needed, remaining within allocated marketing budget.
• Analyze market trends and customer data to identify and forecast new acquisition and expansion opportunities.
• Continuously test and optimize marketing strategies to improve performance and drive sustainable growth.
• Drive adoption of AI-powered marketing strategies, tools, and workflows to enhance campaign execution, audience targeting, and digital visibility.
• Stay ahead of industry trends and emerging marketing technologies to ensure EverHealth remains at the forefront of marketing innovation.

Qualifications

• 10+ years in marketing with demonstrated experience in a leadership role.
• Proven success in driving growth, revenue and retention.
• Strong understanding of customer acquisition techniques and cost optimization.
• Experience in Healthcare tech or B2B SaaS is highly desirable.
• Excellent leadership and team management skills.
• Strong analytical and problem-solving abilities.
• Exceptional communication and presentation skills.