Events Marketing Manager

About the role

This is a first-of-its-kind role for Lawhive in the US, and a rare opportunity to build something from scratch. As our Events Marketing Manager, you'll be the architect of how Lawhive shows up in person in New York and across the wider US legal and tech ecosystem.

Responsibilities

• Design and run the rooms where the right lawyers, founders, investors and operators want to be, turning Lawhive events into the place where serious legal and tech conversations happen.
• Own the strategy behind why and where we host, who we bring together and what it does for the business, as well as the execution that makes each event feel sharp, intentional and worth attending.
• Directly strengthen our brand awareness in a new market, build the relationships that feed our M&A and partnership pipeline, and establish Lawhive as a name people in legal and legal tech actually want to be associated with.
• Own the end-to-end strategy and execution of Lawhive's events and community presence in the US, from intimate dinners and roundtables to larger flagship moments.
• Build and nurture a community of lawyers, legal operators, founders and investors who see Lawhive as a place worth showing up for, not just a vendor.
• Identify and create opportunities that support business development and M&A conversations, working closely with leadership to understand who we need in the room and why.
• Partner with the UK brand team to ensure US activity feels distinctly Lawhive while reflecting the nuances of the US legal and tech market.
• Manage budgets, vendors, venues and external partners, bringing a sharp eye for detail and quality at every touchpoint.
• Develop relationships with relevant industry bodies, law firms, legal tech players and media to expand Lawhive's footprint and credibility in the US.
• Measure and report on the impact of events against brand awareness, pipeline and relationship-building objectives, and use that insight to sharpen the strategy over time.
• Bring fresh, original ideas to how a legal tech company can build a community, rather than defaulting to generic industry conference formats.

Requirements

You’ll be a great fit for this role if…

• You’ve built or significantly grown an events or community function from the ground up, ideally at a high-growth tech company, and know what it takes to do this with no playbook to follow.
• You have a sharp instinct for brand and experience design, you understand that a poorly run event damages credibility just as much as a great one builds it.
• You're comfortable owning ambiguity and building structure where none exists, this is a first-of-its-kind role and you'll be defining what good looks like.
• You think commercially, you understand how events tie back to brand awareness, relationship-building and ultimately business outcomes like M&A and partnerships, not just attendance numbers.
• You're a sharp communicator and relationship-builder, equally comfortable in a strategy conversation with leadership and managing vendors.
• You have experience in or exposure to the legal industry, you understand how lawyers think, what earns their trust and what they consider a waste of their time.
• You're excited by the idea of building something category-defining in a market and industry that hasn't seen this kind of brand investment before.