Events Lead

About The Role

Factory is hiring an Events Lead to build and lead the events function. You will not inherit a fully built team or playbook - you will define Factory's events strategy, build and lead the team, and own the full portfolio of programs.

Responsibilities

• Own Factory's overall flagship events strategy and portfolio, defining how Factory shows up through events so every program strengthens the brand and drives measurable business outcomes.

• Build, hire, lead, and develop the events team.

• Own and allocate the global events budget across the portfolio, including forecasting, prioritization, reconciliation, and ROI.

• Set the annual events calendar and planning process across flagship programs and conferences.

• Define and own the events operating model - standards, playbooks, production quality bar, and measurement frameworks - across the entire events organization.

• Own portfolio-level agency and vendor relationships, including MSAs.

• Provide executive oversight of flagship programs such as user conferences, SKO, President's Club, and Tier-1 conferences (eg: AWS re:Invent), ensuring executive-level quality and impact.

• Partner cross-functionally across Marketing, Brand, Sales Enablement, People, Finance, Legal, and Executive Leadership.

• Champion the Factory voice across the entire events portfolio.

Qualifications

• Experience building and leading an events function at a high-growth company, including hiring, managing, and developing high-performing teams.

• Proven track record owning a portfolio of flagship programs (eg, SKO, President's Club, user conferences, Tier-1 industry conferences), managing multiple concurrent programs and stakeholders.

• Experience owning large, multimillion-dollar events budgets, including allocation across programs, forecasting, and ROI measurement.

• Strong track record aligning events to pipeline, revenue, and company priorities in close partnership with Sales and Marketing leadership.

• Experience negotiating and managing agencies, production companies, venues, and strategic vendors at scale.

• Excellent leadership, cross-functional influence, and executive communication skills.

• Comfort with event and marketing tools such as Salesforce, event management platforms, and registration tools.

• Willingness to travel for onsite production and execution of flagship events.

This role requires significant travel for onsite production and execution of flagship events.