Events

About The Role

Factory is hiring for our Events team to own the strategy, creative development, production, and execution of our highest-profile and most complex event experiences. This role owns a focused portfolio of large-scale programs that represent significant investments in Factory's brand, employees, customers, and market presence - including Sales Kickoff, President's Club, major industry conferences such as AWS re:Invent, and high-impact experiential activations surrounding Tier-1 industry events.

What You Will Do And Achieve

• Own end-to-end strategy and production for Factory's flagship event portfolio, including: Sales Kickoff (SKO), President's Club, Tier-1 conferences and trade shows such as AWS re:Invent, and major sponsored experiences and experiential activations.
• Translate company and business objectives into distinctive event strategies and attendee experiences that strengthen Factory's brand and support measurable business outcomes.
• Serve as Executive Producer for flagship programs, establishing the creative vision, production approach, operating plan, budget, timeline, and attendee journey.
• Lead large-scale presence at major industry moments such as AWS re:Invent, including booth experiences, sponsorships, customer programming, hospitality, offsite activations, executive participation, and surrounding brand experiences.
• Own multimillion-dollar event budgets and provide forecasting, reconciliation, scenario planning, and recommendations for maximizing investment.
• Source, negotiate with, and lead external agencies, production companies, venues, DMCs, experiential partners, AV/technical production teams, and specialty vendors.
• Lead complex cross-functional workstreams involving Marketing, Brand, Sales, Product, Communications, People, Finance, Legal, and Executive Leadership.
• Establish detailed production plans, critical paths, RACI structures, run-of-show documentation, contingency plans, and onsite operating models.
• Lead onsite production and serve as the senior decision-maker for flagship event execution.
• Develop premium attendee experiences appropriate for employees, customers, executives, partners, and VIP audiences.
• Identify opportunities to extend Factory's presence beyond the primary conference environment through sponsored events, hospitality, experiential activations, and strategic partnerships.
• Partner with the team on annual planning, budget allocation, event standards, measurement, and long-term evolution of Factory's event portfolio.
• Establish scalable processes, vendor relationships, production standards, and best practices that can be leveraged across the broader events organization.
• Conduct post-event analysis and translate results, stakeholder feedback, attendee insights, and operational learnings into recommendations for future programs.
• Champion the Factory voice and ensure every program reflects the ambition of our mission to bring autonomy to software engineering.

Qualifications

• Experience owning end-to-end strategy and production for large-scale, high-complexity events such as sales kickoffs, user conferences, President's Club, or Tier-1 industry conferences and sponsorships.
• Experience at a high-growth startup or hyper-growth technology company is strongly preferred.
• Proven track record serving as executive producer for flagship programs, from concept and budgeting through onsite execution and post-event measurement.
• Experience owning multimillion-dollar event budgets, including forecasting, reconciliation, and scenario planning.
• Strong experience sourcing, negotiating with, and managing external agencies, production companies, venues, DMCs, and AV/technical production partners.
• Experience leading complex, cross-functional programs across Marketing, Brand, Sales, Product, Communications, Finance, Legal, and Executive Leadership.
• Strong project management skills with the ability to manage multiple large-scale programs, vendors, budgets, timelines, and stakeholders at once.
• Experience developing premium attendee experiences for employees, customers, executives, partners, and VIP audiences.
• Comfort with event and marketing tools such as Salesforce, event management platforms, and registration tools.
• Willingness to travel for onsite production and execution of flagship events.

This role requires significant travel for onsite production and execution of flagship events.