Event Specialist

About the role

Full‑time, in‑office position within the Marketing department in Knoxville, TN. The Event Specialist will own end‑to‑end logistics for North American trade shows and events, including scheduling, booth ordering, lead capture, post‑event ROI reporting, and the monthly webinar program. This is a behind‑the‑scenes, logistics‑ and campaign‑driven role; no event travel is required.

Responsibilities

• Manage the events calendar, covering trade shows, speaking/keynote presentations, sponsorships, internal and external webinars, and Channel Partner events.
• Own the monthly webinar program: maintain the calendar, set up the platform, handle registration, promote sessions, coordinate dry runs with presenters, and manage post‑event follow‑up.
• Oversee trade show, event, and sponsorship schedules, project checklists, and processes, improving them as needed.
• Assist with development of event messaging and creative concepts.
• Schedule and book event logistics, including booth space, meeting rooms, and housing for attending team members.
• Purchase and order booth space, electrical/utilities, display parts, signage, marketing collateral, and swag/promotional items.
• Coordinate badge registrations and ensure timely arrival of all event materials.
• Work with vendors—booth builders, designers, electrical/utility providers, swag suppliers, shipping/logistics carriers—to ensure effective organization and execution.
• Hold pre‑event meetings and create event briefs for each trade show.
• Create and execute pre‑ and post‑event marketing campaigns, email sends, event landing pages, and follow‑up nurture in partnership with the broader marketing team.
• Conduct post‑event meetings to review budget vs. actuals, cost per lead, and overall event ROI.
• Ensure event contacts and leads are shared with the marketing team and uploaded into Salesforce campaigns.
• Track all event expenses and process payments and invoices.

Requirements

• 2–5 years of experience in trade show/event planning and execution.
• BA or BS in communication, marketing, hospitality management, or a related field.
• Mix of creative and technical intellect; ability to work in a fast‑paced environment.
• Comfort managing ambiguity and collaborating with teammates to navigate uncertainty.
• Desire to develop industry expertise in a high‑tech environment.
• Strong multitasking, detail‑orientation, follow‑up, and time‑management skills.
• Project‑management and self‑organizational abilities.
• Aptitude for understanding and translating technical information to engage target personas.
• Understanding of brand standards and ability to uphold them.
• Experience or willingness to own marketing campaigns, email builds, landing pages, and follow‑up sequences.
• Working knowledge of social media, marketing automation, and design.
• Compensation reflected by level of experience.