Event Specialist

Responsibilities

• Plan, manage, and execute agent, client, employee, and community events from concept through completion while ensuring alignment with Berkley One's brand, business objectives, and audience needs.
• Develop and maintain event project plans, timelines, run-of-show documents, task trackers, and communication plans to keep stakeholders informed and projects on schedule.
• Cover venue sourcing, vendor selection, contract inputs, catering, audiovisual requirements, transportation, accommodations, materials, shipping, and on-site logistics.
• Manage event budgets, invoices, and payment processes while tracking expenses and identifying opportunities to improve cost effectiveness without compromising attendee experience.
• Create and manage registration processes, attendee lists, RSVP tracking, name badges, event websites or platforms, pre-event communications, and post-event follow-up activities.
• Partner with Marketing colleagues to develop event themes, invitations, email communications, social media content, presentations, signage, promotional materials, and branded event assets.
• Translate business priorities into event experiences and communications that clearly convey Berkley One's value proposition to agents, clients, and employees.
• Serve as the primary event lead for assigned programs, coordinating internal stakeholders and external vendors to resolve issues, manage changes, and deliver high-quality experiences.
• Support internal meetings, including All Hands calls and executive-led meetings, through agenda coordination, materials preparation, production support, speaker support, and follow-up actions.
• Measure event effectiveness through attendance, engagement, stakeholder feedback, budget performance, and post-event evaluations.
• Analyze event results and provide recommendations to improve future event performance and attendee experience.
• Improve event processes, tools, templates, and vendor workflows to increase efficiency, consistency, and quality across the event portfolio.
• Research industry event trends, engagement strategies, and best practices to identify innovative ideas that create memorable experiences for agents, clients, and employees.
• Participate in special marketing projects as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Hospitality, Event Management, or a related field, or equivalent professional experience.
• 3+ years of successful event planning, marketing program management, or related marketing experience, preferably within a high-growth luxury product or service environment.
• Demonstrated ability to independently manage event projects, coordinate stakeholders, and deliver high-quality experiences with minimal supervision.
• Strong customer-focused mindset with a passion for creating thoughtful and polished brand experiences for insureds and agents.
• Exceptional verbal and written communication skills with the ability to adapt communication style to various audiences and situations.
• Strong project management skills, including experience managing timelines, budgets, vendors, logistics, attendee communications, and competing priorities.
• Strong organizational skills, accountability, integrity, and follow-through.
• Ability to travel.