Event Outreach Specialist

Home Based - East Coast The Event Outreach Specialist is an entry-level individual contributor responsible for supporting the planning, coordination, and execution of commercial conferences, sales-led events, and roadshows on behalf of Parexel's MBD Inside Sales function. This role places a strong focus on aligning with Marketing for corporate-sponsored conferences and events, while partnering closely with Sales and Commercial stakeholders on sales-funded, sales-led, regional roadshows, client-facing programs, or regionally prioritized events and conferences. The Event Outreach Specialist helps translate event and roadshow priorities into targeted pre-event, on-site, and post-event outreach activities, including messaging development, outreach flow creation, and coordination of event assets with Marketing, to drive client engagement, meeting generation, and new business opportunities. This role works closely with the Senior Manager, Global Commercial Operations and Enablement, Marketing, Sales/Commercial teams, and the broader MBD Inside Sales organization to ensure event outreach is coordinated, commercially relevant, and aligned to global business priorities. Key Accountabilities Event Planning, Alignment, and Coordination Support the planning and coordination of corporate-sponsored, sales-funded, and sales-led conferences and events under the direction of the Senior Manager, Global Commercial Operations and EnablementPartner with Marketing to understand corporate-sponsored conference priorities, sponsorship investments, target audiences, messaging themes, deadlines, and required outreach supportCoordinate with Marketing on the creation, review, approval, and delivery of event-specific assets, including email copy, call scripts, social messaging, one-pagers, landing pages, campaign materials, and follow-up templatesPartner with Sales and Commercial stakeholders to identify, prioritize, and support sales-funded or sales-led events tied to account plans, regional priorities, therapeutic focus areas, and pipeline-generation goalsSupport sales-led events and regional roadshows by helping define target accounts, priority contacts, outreach objectives, meeting goals, stakeholder roles, required assets, and follow-up expectationsMaintain an up-to-date calendar of planned corporate-sponsored and sales/commercial-funded events and conferences, tracking key dates, ownership, required support, and deliverablesLiaise with event vendors and conference organizers to manage event-related logistics and requirementsSupport the preparation and distribution of event-related materials and communications in coordination with Marketing for corporate-sponsored events and with Sales/Commercial stakeholders for sales-led events Event Outreach Execution and Follow-Up Execute targeted pre-event outreach to biotech and pharmaceutical clients and prospects based on the event strategy, audience priorities, and commercial objectives defined with Marketing and Sales/Commercial stakeholdersDevelop and maintain event-specific outreach messaging and flow sequences for pre-event invite outreach, meeting confirmation, on-site engagement, and post-event follow-up, ensuring content is tailored by audience, account priority, and event objectiveUtilize commercial intelligence platforms including LinkedIn Sales Navigator, Zymewire, Citeline, and Pitchbook to identify and research target attendees and accounts ahead of eventsLeverage sales enablement platforms (e.g., Seismic, Highspot) and sales engagement automation tools (e.g., Gong Engage, SalesLoft) to support event-related outreach and communicationsCoordinate on-site engagement activities during events, supporting Inside Sales Representatives, Sales/Commercial attendees, and Marketing partners as needed to maximize meeting execution and client engagementSupport roadshow execution by coordinating attendee outreach, meeting confirmations, client-facing schedules, briefing materials, and post-roadshow follow-up activities in partnership with Sales/Commercial stakeholdersExecute post-event follow-up outreach to attendees and prospects, ensuring timely and accurate logging of all interactions in Salesforce CRMSupport the development and execution of event-related email and campaign communications, ensuring corporate-sponsored event outreach aligns with Marketing strategy and sales-funded event outreach aligns with commercial account prioritiesCoordinate approval and version control of messaging and campaign assets with Marketing, ensuring final materials are ready for use in sales engagement tools and aligned with brand, compliance, and commercial standards CRM and Data Management Maintain accurate and up-to-date records of all event-related outreach activity, client interactions, and follow-up status in Salesforce CRMSupport the preparation of event performance reports and summaries for the Senior Manager, Global Commercial Operations and EnablementSupport post-event and post-roadshow summaries that capture meetings scheduled, clients engaged, next-step ownership, follow-up status, and potential pipeline-generating opportunitiesTrack and report on event outreach metrics including meetings scheduled, attendee engagement, and post-event follow-up activityEnsure event-related contact and account data is accurately captured and maintained in Salesforce CRMContribute to the maintenance of target account and contact lists used for event outreach and campaign execution Campaign and Outreach Support Support the execution of event-driven outreach campaigns for corporate-sponsored conferences and sales/commercial-funded events, with a focus on meeting generation and qualified client engagementCreate and support outreach campaigns for sales-led client events and roadshows, including account-based invitation strategies, meeting-generation workflows, and coordinated follow-up sequences before and after each eventCoordinate event-related campaign activities across Inside Sales, Marketing, and Sales/Commercial teams to ensure messaging, target lists, outreach timing, and follow-up expectations are alignedCreate, document, and refine outreach flows by event stage, including recommended cadence, channel mix, message themes, asset links, personalization guidance, and handoff points between Marketing, Inside Sales, and Sales/Commercial stakeholdersProvide administrative and coordination support for broader MBD Inside Sales campaign initiatives as directedShare feedback and observations from event outreach activities to inform ongoing campaign optimizationCollaborate with Marketing on corporate-sponsored event messaging and materials, and with Sales/Commercial stakeholders on sales-funded event positioning, target accounts, and follow-up priorities Stakeholder Collaboration Work closely with the Senior Manager, Global Commercial Operations and Enablement to align event outreach activities with global commercial priorities, marketing-sponsored event plans, and sales/commercial-funded event needsCollaborate with regional MBD managers, Inside Sales Representatives, Sales/Commercial leaders, and account teams to coordinate event participation, target account outreach, meeting scheduling, and post-event follow-upPartner with Sales/Commercial leaders and account teams to support sales-led event and roadshow planning, ensuring outreach strategy, meeting targets, client priorities, and follow-up ownership are clearly definedPartner with Marketing to ensure corporate-sponsored event materials, communications, sponsorship messaging, and outreach are consistent with Parexel's commercial messaging and brand standardsServe as the coordination point between MBD Inside Sales and Marketing for event asset creation, ensuring required materials are requested early, reviewed with the right stakeholders, approved on time, and distributed before campaign launchCommunicate event meeting logistics, outreach plans, and performance updates to relevant internal stakeholders in a timely mannerRepresent Parexel professionally in all client-facing interactions at industry events and conferences Education Bachelor’s Degree or relevant work experience in pharmaceutical meeting planning Actual salaries may vary within the range based on several factors including, but not limited to education, training, experience, professional achievement, and location. Salary range $65 - 70K In addition to base salary, some roles may be eligible for participation in Parexel’s annual performance-based bonus plan, annual salary review and additional total rewards incentives. Our talent acquisition team will provide additional details on our bonus plan or incentive programs for those eligible roles. For all eligible employees, we offer market leading benefit programs including paid time off, 401k match, life insurance, health insurance, and other benefit offerings in accordance with the terms of applicable plans.