Equipment and Service Sales Representative

About the role

ESI was founded as a technical coffee service company in 1989, setting the standard for service quality and customer support in the specialty coffee industry. Our goal is to help customers serve high-quality, consistently prepared coffee beverages through technical excellence. This position reports directly to the Equipment Sales Director and focuses on achieving annual growth goals and sales initiatives within an assigned territory.

Responsibilities

• Sell coffee equipment, technical service, and service agreements through walk-in, inbound, outbound, wholesale, and commercial sales channels.
• Assist customers with selecting equipment based on operational needs, budget, volume, and service requirements.
• Generate new business through outbound prospecting, inbound lead conversion, referrals, and development of new sales channels.
• Re-engage current, former, and prospective wholesale roasters to develop equipment, referral, and service partnerships.
• Manage an assigned portfolio of customers with active service agreements, including regular account follow-up, issue resolution, renewals, and identification of additional sales opportunities.
• Conduct after-sales follow-up with equipment customers and promote preventive maintenance plans, technical service, and service contracts.
• Maintain current knowledge of multiple equipment brands and develop tailored solutions for customers.
• Prepare professional proposals and quotations, communicate terms clearly, and monitor quote expiration dates.
• Maintain an active sales pipeline, prioritize opportunities based on revenue and profitability, and work toward established annual sales goals.
• Provide monthly sales pipeline, account activity, and forecast reports to management.
• Coordinate with service, operations, purchasing, and accounting teams to ensure accurate order fulfillment and customer support.
• Monitor accounts receivable for assigned customers and assist with timely collection of outstanding balances.

Requirements

• Bachelor’s degree (B.A./B.S.) from a four-year college or university; or equivalent combination of education and experience.
• Valid driver’s license with the ability to be insured.
• Time management and customer service skills.
• Strong oral and written communication skills.
• Troubleshooting skills and ability to work as a team player.
• Knowledge of Google Workspace (Gmail, Docs, Sheets, and Drive).
• Experience leveraging CRM tools to manage pipelines and drive sales is highly preferred; previous experience using NetSuite is a plus.

Ideal candidates have a background in specialty coffee, a proven track record in sales, the ability to work independently, and excellent communication and interpersonal skills.

Benefits

• Starting salary of $45,000–$55,000 based on experience, plus commission.
• Company vehicle with gas card or auto allowance.
• Company-issued credit card for business-related expenses, including tools (technicians do not spend out of pocket).
• Bring-your-own-device policy with $30 per pay period cell phone reimbursement.
• In-house technical support and training provided by experienced technicians.
• Medical, dental, and vision insurance.
• Retirement account matching.
• Generous vacation policy and paid holidays.
• Company-paid life insurance and long-term disability.
• Ongoing career development and training.
• Educational assistance program that reimburses tuition.
• Employee discounts on items from our product division, Intermix Beverage.