Epilepsy and Movement Disorder/Market Access Activation Lead

Essential Functions/Responsibilities

• Serve as the link between the Franchise / Function and the Global Capability Team, ensuring business needs are clearly communicated, technologies are effectively developed, and newly created capabilities are adopted and deliver measurable value
• Develops activation plans to ensure effective roll out and enablement
• Affirms skill gaps to ensure proper readiness and training approaches
• Continually assesses and measures success outcomes, and adjusts activation plan to meet evolving needs and adoption
• Ensures a cohesive delivery and adoption experience across the franchise

Represent the EMD Franchise and Market Access Function

• Ensure the strategic priorities, business requirements, and end-user needs of the EMD Franchise and the Market Access Function are accurately translated into actionable inputs for the teams building capabilities
• Partner with capability owners to accelerate discovery, roadmap planning, and solution design
• Monitor organizational impact metrics related to Global Capabilities and deliver strategic insights to Franchise Leadership, Functional Leadership and Cx Operations Leadership

Embed new Global Capabilities

• Lead the rollout of new capabilities within the EMD and Market Access field and marketing organizations (e.g., CRM enhancements, dashboards, website chatbot, Next Best Action, AI-enabled tools)
• Drive the deployment of new CRM and other field capabilities by coordinating with Field Activators and driving change management and training for EMD and Market Access field teams
• Drive adoption and effective utilization of new Global Capabilities by shaping mindset shifts, influencing behavioral change, and ensuring measurable business impact across the EMD Franchise and Market Access Function
• Adapt processes, drive training and communications, and evolve ways of working within EMD Franchise and Market Access Function to embed new business capabilities in daily work
• Make solutions intuitive and usable so employees can deliver better customer experiences and stronger business outcomes

Catalyze and Support Omnichannel Orchestration

• Lead the execution of Omnichannel Orchestration, including planning, alignment, and impact measurement, in close collaboration with BOA stakeholders, enabling seamless integration of Personal and Non-Personal customer engagement