Enterprise Marketing Manager, Events & Tradeshows

Key Responsibilities

• Define and lead the North America commercial event strategy aligned to annual business objectives and commercial priorities.
• Establish a clear event portfolio strategy including tradeshows, regional events, customer education programs, roadshows, dealer events, and flagship experiences.
• Develop event investment recommendations and prioritization frameworks to maximize commercial impact and ROI.
• Identify emerging event trends, customer engagement opportunities, and best practices that elevate the customer experience.
• Lead marketing communications for DS World and other high-priority events.
• Define how Dentsply Sirona shows up at events and create a consistent standard for execution excellence.
• Develop and maintain the event playbook, experience standards, governance processes, and operational frameworks.
• Design the end-to-end customer experience across the entire event lifecycle: Pre-event engagement, Event experience, Post-event follow-up and nurturing.
• Collaborate across business units to ensure event messaging is aligned and customer-focused.
• Support continuing education initiatives with effective journey-based communications.
• Partner with Sales and Marketing leadership to define event objectives, success metrics, and business outcomes.

Expected Outcomes

• Strong event registration performance and attendee engagement.
• High satisfaction scores for customer communication and event experience.
• Measurable impact of events on broader commercial goals.

Skills & Tools

• Event marketing platforms, email systems, project management tools.
• Strong communication, organization, and stakeholder management skills.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 3+ years of experience in Marketing/Communications role, preferably within a global, matrixed organization or regulated industry (medical device, pharmaceutical, healthcare, or technology).
• Understanding of experience-based marketing events and event-based demand generation activities.
• Demonstrated experience managing complex go-to-market execution plans across multiple channels and working with internal and external stakeholders.
• Understanding and ability to deliver clear marketing funnel activities with attribution, inclusive of short- and long-term campaign execution.
• Strong project management and organizational skills with exceptional attention to detail.
• Excellent communication and interpersonal abilities; comfortable interfacing with senior executives and cross-functional teams.
• Proven budget management and vendor negotiation experience.
• Ability to travel 10-20% as required.

Pay

The base salary for this role is between $94,000 - $115,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location.

Schedule

This hybrid role is located in our Charlotte, NC (Ballantyne) office and requires a regular on-site presence of four days per week, with one day per week available for remote work.