Energy Portfolio Marketing Manager

This role plays a critical part in advancing BDO’s energy portfolio by leading the development and execution of strategic marketing initiatives across multiple statewide programs. The Portfolio Marketing Manager partners closely with clients to assess marketing needs, define goals, and design actionable roadmaps that drive lead generation, customer acquisition, engagement, and retention.

Responsibilities

• Partner with clients to assess the current marketing landscape across the full customer journey, including lead generation, conversion, customer acquisition, retention, and performance measurement.
• Apply subject matter expertise to design, implement, and optimize strategic marketing campaigns that align with program goals and client priorities.
• Identify near-, mid-, and long-term objectives and collaborate with clients and program teams to develop actionable plans that advance those goals.
• Develop client-specific strategic frameworks and recommend targeted marketing initiatives to address defined business needs and opportunities.
• Define, scope, and document business requirements for marketing campaigns and related initiatives to support successful execution.
• Manage consulting-related business objectives, meeting budget expectations, maintaining portfolio profitability, and delivering high-quality client work in accordance with project scope.
• Collaborate with cross-functional teams and other BDO service lines to deliver scoped consulting support, strengthen integrated project execution, and promote overall client success.
• Stay current on industry trends, emerging technologies, leading practices, and research to inform client recommendations and continuously enhance BDO’s marketing approach.
• Lead needs assessments and discovery sessions to understand client environments, priorities, and expectations, and translate findings into practical solutions.
• Travel to client locations up to 20% of the time.
• Perform other duties as required.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, or Advertising from an accredited college or university.
• Five (5) or more years of experience in marketing operations, strategic marketing, and/or management consulting.
• Experience spanning both the strategic and tactical dimensions of modern marketing, including energy efficiency marketing and utility program experience (preferred).
• Cross-industry experience and familiarity with a range of sales models, including direct and channel approaches across both B2B and B2C environments (preferred).
• Project management experience (preferred).
• High level of proficiency in Microsoft Office (specifically Word, Excel, PowerPoint).
• Fluency in Spanish (preferred).

Skills

• Demonstrated knowledge of demand generation strategies, campaign execution best practices, lead management, data hygiene, reporting, and performance analysis.
• Proven ability to lead interactive workshops and translate high-level concepts into practical, client-ready solutions that are clear, actionable, and easy to understand.
• Highly organized, detail-oriented skill set with ability to distill action items from multiple information sources quickly.
• Superior interpersonal, listening, and communication skills, both written and verbal.
• Ability to communicate with all levels of management including presentations, workshops, and boardroom meetings.
• Proven ability to navigate and strengthen relationships within and between teams and groups.

Pay

Individual salaries are determined after consideration of numerous factors including qualifications, experience, skills, and geography.

• National Range: $90,000 - $100,000
• Maryland Range: $90,000 - $100,000
• NYC/Long Island/Westchester Range: $90,000 - $100,000

Benefits

BDO provides a comprehensive Total Rewards benefits package, including:

• Employee Stock Ownership Plan (ESOP) offering participants a stake in the firm’s success through beneficial ownership.
• Additional benefits subject to eligibility requirements. Learn more about BDO Total Rewards.

About Us

At BDO, how we show up matters. We build strong relationships by supporting one another, our clients, and our communities with care, curiosity, and a commitment to helping one another grow and succeed. Our purpose is to be the people our clients count on to grow with confidence and achieve what matters most. Our values guide how we work with one another, serve our clients, and create meaningful impact.

BDO provides assurance, tax, and advisory services to clients across the U.S. and around the world. As an ESOP company, we offer a unique opportunity to enhance financial well-being through beneficial ownership in the firm.