Employer Brand & Talent Marketing Manager

About the role

ARCO is seeking a highly motivated Marketing Manager to support our Talent Acquisition team in our Chicago office. In this role, you will lead the development and execution of recruitment marketing and employer branding initiatives that help attract, engage, and hire top talent across our growing organization. You'll have the opportunity to influence how ARCO is represented in the talent marketplace, support hiring initiatives across multiple business units, optimize recruiting campaigns and job advertising, improve candidate engagement, and help drive the continued growth of our organization.

Responsibilities

• Continue to develop and implement a comprehensive employer branding strategy that aligns with the company’s values, culture, and business goals
• Build purposeful brand awareness by creating and executing strategies for acquiring top talent
• Improve career site SEO to increase organic traffic and candidate conversion
• Partner with Marketing and Talent Acquisition leadership to position the company as an employer of choice
• Create compelling recruitment content, including employee stories, videos, social media campaigns, articles, career site content, email campaigns, and campus recruiting materials
• Manage and grow the company’s presence on candidate-facing social media platforms (Instagram), fostering positive relationships with candidates and the broader professional community
• Ensure recruitment campaigns align with broader corporate branding initiatives
• Support hiring events, career fairs, and campus recruiting campaigns
• Measure campaign performance and continuously optimize results
• Research where targeted talent populations spend time online
• Identify new sourcing channels and marketing opportunities
• Analyze labor market trends and candidate behavior
• Provide recruiters with recommendations on effective attraction strategies by role, geography, and skill set
• Benchmark employer branding efforts against competitors
• Evaluate advertising channels and recommend where jobs should be promoted based on hiring needs

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or equivalent degree required
• At least 5-10 years of experience in a marketing/business management role
• Strong copywriting and storytelling skills
• Experience managing social media campaigns and digital advertising
• Knowledge of SEO, Google Analytics, and website optimization
• Familiarity with job board advertising and recruitment media buying, knowledge of applicant tracking systems/ATS, and experience supporting Talent Acquisition or Human Resources preferred
• Must be extremely organized, detail-oriented, and work well with and without processes
• Excellent written and verbal communication skills; must be comfortable presenting to executive management teams and clients
• Ability to collaborate on a team, but also work independently, show initiative, and strive to grow
• Experience conceptualizing the big picture goal, while also working hands-on to drive execution and solve problems
• Excellent business acumen and the ability to utilize analysis for insights and action
• Ability to work in a fast-paced environment with multiple simultaneous projects
• Canva experience is a plus

Benefits

• Industry-leading performance-based bonus program
• Employee Stock Ownership Plan (ESOP)
• Traditional and Roth 401k
• Tuition reimbursement for associates
• Scholarship for associates’ children up to $28,000 per child
• 1-month paid sabbatical after every five years of employment, plus $5,000 for travel
• 1-week paid volunteer leave each year
• 100% charitable match
• Medical, dental, and vision insurance coverage
• Paid parental leave

Pay

Typical base compensation for the Marketing Manager role is between $80,000 and $100,000. Candidates with extensive experience may exceed this range. In addition to base salary, the role is eligible to receive discretionary bonus compensation based on individual and company performance.