Employer Brand Marketing Consultant

About the role

The Employer Brand Marketing Consultant will focus on activating MassMutual’s employer brand both internally and externally. They will articulate and activate strategies that amplify MassMutual’s reputation as an employer of choice and deliver measurable outcomes.

Responsibilities

• Refresh and implement MassMutual’s Employer Value Proposition (EVP) across internal and external touchpoints
• Drive brand consistency and differentiation across all recruiting assets, content, and platforms
• Partner with Corporate Social team and Media Relations team on employer brand presence across talent platforms (i.e. Built In, LinkedIn)
• Develop, curate, and manage digital asset collections featuring imagery of people, places, and objects to support employer branding efforts
• Conduct annual employee shoot to refresh photo galleries for digital and branding assets
• Recognition & Awards Strategy - Build strategy on employer of choice awards recognition and best of list participation aligned with our EVP, markets and current talent needs
• Build a repository of brand storytelling content that highlights culture, benefits, leadership, and purpose
• Own content strategy and performance of careers.massmutual.com, including overall copy, CMS updates, SEO optimization, and campaign landing pages
• Curate content to cultivate and nurture prospects and candidate relationships through personalized communication, outreach and centralized prospect/candidate data
• Manage licenses, usage expectations, and KPIs for the CRM Analytics Dashboard
• Host QBRs and ensure SLAs and KPIs are met by the vendor
• Monitor campaign performance using key metrics (e.g., click-through rates, application conversion, engagement scores) and continuously refine strategies for greater impact
• Track ROI on events and campaign investments from multiple recruitment marketing channels
• Lead the design and delivery of paid and organic campaigns to build pipelines for key roles in various departments
• Create targeted messaging and retargeting strategies to nurture passive and event-acquired prospects through CRM and digital media
• Support recruiters’ post-event with branded nurture journeys, CRM integration, and storytelling assets to continue building interest and pipeline momentum
• Manage branded gifting for events, onboarding, and recruiting campaigns

Requirements

• Bachelor's degree
• 7+ years of proven experience in employer branding, in combination with recruiting, communications and/or broader marketing experience
• 3+ years' experience with CMS (content management system) tools, CRM platforms (i.e. Radancy), and analytics
• 3+ years' experience with marketing design tools (i.e. Canva, video editor, Sprinklr)
• 2+ years' experience with managing talent events, email campaigns, and branded experiences
• 2+ years' experience in recruitment marketing, CRM, and digital advertising

Qualifications

• Deep understanding of employer branding and talent marketing
• Passion for inclusive storytelling and purpose-driven work
• Proven ability to collaborate across teams and influence without authority
• Strong writing and storytelling capabilities across formats
• Agile, proactive, and comfortable managing multiple priorities

Skills

• Strategic planning and implementation
• Content creation and management
• Brand management and storytelling
• Event coordination and management
• Talent acquisition and recruitment marketing
• Analytics and data-driven decision making

Benefits

MassMutual offers competitive pay and benefits, including:

• Regular meetings with the Talent Brand, Onboarding, TA Operations and Communications teams
• Focused one-on-one meetings with your manager
• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
• Access to learning content on Degreed and other informational platforms

Pay

Competitive compensation package based on experience and qualifications.

Schedule

Full-time position, Monday through Friday, with occasional evening and weekend work required for events and conferences.