Employer Brand Lead

About the role

The Employer Brand Lead role is a new, foundational role where you will be the first person dedicated to shaping how ERGO NEXT shows up to talent, everywhere we hire. This isn't a marketing-adjacent nice-to-have. It's core infrastructure for a Talent Acquisition team hiring well across the US, Israel, and beyond during a period of real change.

Responsibilities

• Lead the employer brand into one coherent ERGO NEXT story: messaging, visual identity guardrails, tone of voice, and compelling narrative
• Own our presence on Glassdoor, LinkedIn, career site, and other candidate-facing channels: content, cadence, and voice
• Partner with the people, communications and marketing teams to build role- and market-specific attraction content
• Develop employee storytelling programs (spotlights, "day in the life," leadership visibility) that give candidates real signal
• Track and respond to how we're perceived externally: ratings, sentiment, competitor positioning and bring that intel back to Talent Acquisition and People leadership
• Create reusable content and messaging that recruiters can deploy directly in outreach, job postings, and candidate conversations
• Support employer brand presence at events, campus programs, and conferences as we scale global hiring

Requirements

• 5+ years in global employer branding, talent marketing, or a hybrid TA/brand role, bonus points for having done this through a merger, acquisition, or major rebrand
• Proven ability to build an EVP from scratch or unify one from disparate sources, not just execute someone else's playbook
• Comfortable operating globally. Understands that "one brand" doesn't mean one-size-fits-all messaging across US and Israel markets
• Strong writer and storyteller who can also use data to measure success

Unstoppable Qualities

• Familiarity with Israeli talent market dynamics and workplace culture a plus
• Experience operating in or supporting a global org with a significant Israel-based workforce strongly preferred. Particularly employer brand or attraction work tied to engineering/R&D hiring in Israel and the US

What We Need

Note on Fraudulent Recruiting: We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of ERGO NEXT Insurance. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. Please note, we do not ask for sensitive information via chat, text, or social media, and any email communications will come from the domain @next-insurance.com or @nextinsurance.com. Additionally, Next Insurance will never ask for payment, fees, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via the careers page on our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations. If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Next Insurance, please do not provide any personal or financial information. You can find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission's website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency.

Pay

US Annual Base Salary Range For This Full-time Position $135,000—$182,000 USD

Schedule

Full-time