Email / SMS Copywriter (AI First)

About the Role

We are looking for a sharp, creative, fast, AI-First Email/SMS Copy Manager to join our team. This role is for someone who loves email, understands how to develop and iterate on a brand, and knows how to write copy that holds attention while using AI as a co-pilot. You’ll own copywriting for one brand, creating high-converting, brand-aligned email campaigns and flows—averaging 30+ emails and 30+ SMS per month. From product warm-up sequences to educational content, lead nurture, and customer journey flows, you’ll create everything from scratch or refine AI-generated drafts with exceptional taste and judgment. Native-level English is a must for this role.

This role is fully remote.

Who We Are & How We Operate

We're a hard-driving, fast-paced team of continuous improvers—a team, not a family—hiring and developing stars (leaders) in every role. We live by six core beliefs that drive massive success:

• Remarkable: Go the extra mile to create jaw-dropping experiences (JDCE) that turn first-timers into re-order loyalists. Develop unique superpowers; do what competitors won't.
• Adaptable: Lifelong learners who grow or die—learn fast, fail fast, grab ideas anywhere, simplify everything, and proactively fix/improve everything around you.
• Accountable: Own your outcomes like it's your company—be demanding yet supportive, take 100% responsibility, share updates in Slack/Kustomer, and own mistakes.
• Speed is King: Act now over perfection; good executed today beats perfect next week. Maniacal urgency, get things done measurably, and prioritize action and efficiency.
• Don’t Sugar Coat It: Tell the truth straight—tough talks help growth; uncomfortable conversations fuel progress. Speak up respectfully.
• Humble: Think of the business first—admit gaps, share wins, own losses, and pick what's right over who's right.

Responsibilities

• Own the numbers: Directly accountable for conversion rate improvements across key funnels. Track, forecast, and report on revenue impact with ruthless clarity.
• Architect and run all email + compliant SMS campaigns and flows across the lifecycle: lead nurture, first conversion, onboarding, upsell, referral, and winback.
• Build segmented, behavior-based journeys that move our audience from “curious” to “committed subscribers,” not just blast newsletters.
• Design and run constant A/B tests on hooks, offers, timing, and segmentation to beat control on opens, clicks, and revenue per recipient.
• Create quarterly reactivation and promo calendars that balance value-first education with clear offers, not endless discounts.
• Optimize deliverability and build reporting dashboards. Provide weekly/monthly performance readouts on key email KPIs: open rate, CTR, conversion rate, revenue attribution, churn impact.
• Ship 2+ high-value nurture emails per week that deepen trust with women aged 45–64 (aesthetics, hormones, longevity, mindset). Turn these into a repeatable content calendar for social media and SEO blog posts.

KPIs

• Lead → Sale Conversion: Current: 11–15% purchasing main offer. Goal: 30%+ conversion within 6–9 months. Outcome: +400 new main offer signups/month (or equivalent revenue) tied to lifecycle programs.
• Reactivation: Current: low single-digit % of churned customers reactivating. Goal: 10× reactivation volume via structured winback and comeback offers.
• Upsell / Cross-sell Volume (per month): Build the email/SMS system to reliably hit or beat these additional monthly order targets:
  • Add-on growth: +1000/month across 4 different add-on products.

Requirements

• 4+ years owning email/lifecycle for DTC or subscription brands with hard revenue KPIs (conversion, LTV, reactivation), not just “brand.”
• Proven wins taking a high-volume list and doubling conversion or LTV with data-driven testing. Show the before/after numbers.
• Comfort with regulated or sensitive niches (health, finance, etc.) and compliant email/SMS practices.
• Deep familiarity with at least one modern ESP + automation stack (Klaviyo, Customer.io, Braze, etc.) and basic analytics (cohorts, RPR, LTV).
• AI-first workflow: Use tools like ChatGPT/Claude to move 3–5× faster, but know how to edit and keep voice human.
• Maintain fast-paced, high-quality output within a repeatable, efficient process.
• Native-level English is a must.

Nice to Have

• Prior work in telehealth, HRT, or supplements.
• Experience building reactivation and upsell “money models” where backend offers drive most of the profit.
• Ability to translate email angles into social content briefs for IG/FB and blog/SEO posts targeting women 45–64.

Tools You Might Use

• ChatGPT, Claude, Jasper.ai, Copy.ai (or similar).
• Braze/Klaviyo, Figma, Google Docs, Trello, Slack.

Benefits

• Fully remote team distributed across the world.
• Personal development budget for books, courses, coaching.
• Personal wellness budget for gym, health apps.
• Opportunity to shape our culture as we grow.