Email Marketing Associate

Responsibilities

• 40% In partnership with the Email Marketing Manager, responsible for the planning, writing, editing, production, execution, and tracking of PIH email marketing campaigns (including e-newsletters, updates, donation requests, email invitations, and advocacy messages).
• 20% Work with Email Marketing Manager to usher through the approval process and ensure accuracy, correct segmentation, and sequencing of all sends.
• 10% Create monthly stewardship emails for specific donor segments in partnership with content local site teams.
• 10% Collaborate with internal teams: Advocacy for email action execution, Social Media team for campaign promotion, and Development teams for fundraising and communication alignment.
• 5% Maintain email list health and key performance indicator (KPI) dashboard.
• 5% Compile and share email campaign results and insights with broader Marketing and Communications and Development teams.
• 5% Regularly review and report on all list health indicators as well as revenue and email KPIs. Provide recommendations to improve KPIs such as retention of existing donors, conversion of non-donors, and recapture of lapsed audiences.
• 5% Plan, build, and manage cross-channel marketing automations in partnership with development team.

Qualifications

• Bachelor’s degree or equivalent experience.
• 2-3 years of experience in a digital communications role.
• Excellent writing and editing skills.
• Attentive to detail, able to work efficiently in a deadline driven environment.
• Understanding of email marketing trends and best practices and commitment to applying to PIH specific context.
• Demonstrates the organization’s core values of: Commitment, Humility, Integrity and Pragmatic Solidarity/Accompaniment Accountability – Able to accept responsibility for one's actions, outcomes, and those of their team. Achieving results – Able to set realistic goals, put plans into action, monitor progress, evaluate outcomes, and apply lessons learned. Adaptability – Able to adapt to change, to balance multiple demands, consider new approaches, and persist towards solutions in changing circumstances. Teamwork – Able to work well with others to achieve common goals. Exemplary interpersonal skills; ability to collaborate effectively with staff across departments and countries.