Email Marketing Associate

About the role

CORSAIR and its family of brands including SCUF are seeking an Email Marketing Associate to grow email and SMS marketing channels across the brand portfolio, driving both customer engagement and eCommerce revenue. The role involves executing email tactics through the email service provider (Braze) and CDP, with a focus on audience segmentation, campaign setup, and testing.

Responsibilities

• Own the implementation of automated series-based emails (welcome series, abandoned cart, post-purchase, and lapsed buyer), ensuring meticulous attention to detail throughout setup and execution.
• Conduct A/B tests and analyze results to develop insights that improve email programs.
• Optimize segmentation, campaign setup, email and SMS delivery, and reporting plans.
• Develop tailored, multi-step email sequences to guide customers through activation, engagement, and upsell opportunities.
• Help design complex campaign journeys using CDP triggers and segments to intelligently send campaigns with static and dynamic content.
• Interface with email technology vendors/partners to adapt solutions and improve email program performance.
• Plan and deploy campaigns across multiple brands, channels (email, in-app messaging, push messaging, SMS), and countries.
• Contribute to the development of the email send schedule, ensuring timely and accurate campaign delivery.
• Collaborate with the Email Marketing team and designers to create content that increases brand/product consideration and drives conversions.
• Review campaign journeys, copy, and CTAs; configure and review email templates; and execute campaigns with light design and HTML skills.
• Conduct thorough analysis and reporting on key performance metrics (e.g., campaign performance, CTR, open rates, revenue lift, engagement) to optimize future campaigns.

Requirements

• Genuine passion for gaming, with an understanding of gaming culture and what resonates with the gaming community.
• 2-3 years of experience with marketing automation platforms.
• Ability to juggle multiple projects and identify creative solutions.
• Strong analytical thinking, written, and verbal skills, with an eye for email design.
• A rare combination of creative instincts, design sensibility, and strong analytical/critical-thinking skills.
• Solid understanding of email design strategies and best practices.
• Detail-oriented, with strong organizational and project management skills, and a critical eye for accuracy in campaign setup, testing, and execution.