Email Developer

About the role

Sweetwater, the nation's number one online retailer of music instruments and pro audio gear, is seeking a knowledgeable, driven, and passionate Email Developer to join our growing Performance Marketing team. The ideal candidate will be a well-rounded, detail-oriented, and collaborative marketing technologist with expertise in creating custom, high-quality email templates and managing marketing automation platforms.

Responsibilities

• Collaborate with the marketing team to map customer journeys and design automated, personalized campaigns in accordance with business objectives.
• Develop and deploy items such as email marketing journey optimization, SMS/MMS, subscriber list management, Blueshift native connector integration, and customer attribute ingestion and activation.
• Code and develop responsive and visually appealing HTML/CSS email templates for promotional, transactional, and automated email campaigns.
• Manipulate and edit existing HTML/CSS email templates and template modules.
• Perform thorough quality assurance testing on emails across diverse email clients (e.g., Gmail, Outlook, Apple Mail) and devices to ensure consistent design, functionality, and performance.
• Identify and resolve potential challenges proactively, such as dark mode rendering and font rendering inconsistencies across devices and email clients.
• Utilize Liquid logic to customize existing content blocks within email templates and create new content blocks to support a templatized, modular design system and corresponding code library.

Requirements

• 3+ years of experience in a similar technical role within a marketing department or email/automation team.
• Experience with Marketing Automation Systems (e.g., Blueshift, Braze, Marketo, Salesforce Marketing Cloud) or similar platforms, managing enhancement requests, and owning day-to-day operations within each system.
• Proficient in HTML and CSS, with experience coding for various email clients and the ability to troubleshoot rendering issues.
• Strong working knowledge of email marketing best practices.
• Experience using email testing platforms such as Litmus.
• Proficient understanding of CAN-SPAM, CCPA, GDPR, and related compliance requirements as they relate to marketing systems implementation and management.
• Experience in retail e-commerce is a bonus.

Skills

• Deep passion and desire for creating amazing customer and colleague experiences.
• Strong work ethic with a sense of urgency in task completion.
• Commitment to paying attention to details.
• Focus on continuous improvement and efficiency.
• Commitment to personal and professional growth, including supporting colleagues.

Location

Relocation to our state-of-the-art campus in Fort Wayne, IN is required.

About Sweetwater

Sweetwater’s culture is built on the creation and celebration of music, unifying people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work. A truly diverse workforce allows us to collectively respect, learn, and grow from unique perspectives and experiences.