Editorial Content Strategist

Content Quality and Accuracy

Ensure all website presentations, updates, and marketing materials meet high standards for technical accuracy, clarity, and brand alignment. Manage content to be finalized and live within required timelines, ensuring that all information is accurate and visually aligned with organizational standards.

Editorial Gatekeeping

Serve as the primary reviewer for all materials, utilizing in-depth knowledge of the content management system (CMS), ERP platform (D365), and marketing processes to guarantee comprehensive updates. Maintain adherence to technical accuracy, completeness, clarity, and Thorlabs' brand/design standards.

Timely Updates

Oversee the implementation of website updates related to Engineering Change Orders (ECOs), ensuring all changes are comprehensively applied and approved within 24 hours of receipt. Ensures presentations for New Product Introduction (NPI) are live within 24 hours of having all necessary information.

Coaching and Development

Guide and coach employees to effectively present the unique value proposition of our technical products and services. Provide feedback to improve knowledge gaps within the Science Writer team and collaborate with the Technical Marketing Manager to address these gaps.

Content Strategy and Roadmaps

Identify content needs and gaps and participate in developing strategic roadmaps for content creation. Develop proposals for complex projects or website updates and oversee their execution by the Science Writer team.

Strategic Implementation

Develop and execute content strategies to enhance user experience and navigation across Thorlabs' extensive product portfolio. Strengthen Thorlabs' position as a leading photonics manufacturer through innovative and insightful technical content.

Collaboration and Communication

Partner with the Director of Technical Content, eCommerce Project Manager, business unit leaders, and subject matter experts, as appropriate, to gather information, integrate new tools and features, and ensure content accuracy. Communicate effectively to address issues and achieve desired outcomes.

Data-Driven Decisions

Utilize data from sales reports and Google Analytics to inform web placement and updates. Leverage insights from SEO experts to boost traffic and organic rankings.

Project Oversight

Oversee projects and ad hoc teams as necessary to meet business needs, including the integration of new technologies or companies and the enhancement of the shopping experience on Thorlabs' website.

Requirements

• 5+ years of experience in technical content creation
• Ph.D. degree in experimental physics or a closely related field with extensive hands-on photonics experience
• Able to multitask, be detail oriented, solve problems, and work under tight time constraints
• Strong organizational, planning, and project management skills
• Excellent interpersonal skills for working in a team environment
• Exceptional writing, editing, proofreading, and presentation skills in English

Specialized Knowledge and Skills

• Able to flourish with minimal guidance, in a dynamic, fast-changing environment, and be proactive in times of ambiguity

Pay Range

The estimated pay range for this role is $95,000 - $ 115,000 annually.

Benefits

Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few.