Editorial & Audience Growth Lead

International Business Times (ibtimes.com) is a global digital media company covering business, finance, technology and world affairs. We provide high-impact news coverage through a traditional Western values perspective. We are currently in an active growth phase and seeking a sharp editorial leader to scale our reach and influence.

About the role

We are looking for a strategic and experienced Editorial & Growth Lead to oversee our editorial team and serve as the primary architect of our audience expansion. Beyond maintaining content quality, you will be responsible for developing and executing a consistent audience growth strategy that increases our global footprint. You will work at the intersection of editorial excellence, data analytics and platform distribution to ensure IBT remains a daily destination for business news readers.

Responsibilities

• Audience Growth & Retention: Develop and implement a comprehensive strategy to drive consistent month-over-month growth in unique visitors and loyal readers.
• Strategic Leadership & Talent Development: Recruit, coach and manage a team of editors and reporters, aligning their daily output with broader growth KPIs and brand objectives in a fast-paced digital environment.
• Data-Driven Editorial: Utilize analytics and BI (GA4, Chartbeat, Exploding Topics, etc.) to identify high-performing content trends and pivot coverage to maximize reach and engagement.
• Standards & Innovation: Refine and ensure editorial standards are maintained while integrating AI tools to optimize workflows and scale content production, without sacrificing quality.
• Multi-Platform Distribution: Collaborate with other departments to refine SEO, newsletter, and social media strategies to ensure a diversified and resilient traffic mix.

Requirements

• Growth Track Record: Proven experience (3+ years preferred) in a digital news environment with a demonstrable history of growing audience.
• Editorial Leadership: At least 1 year of experience directly managing an editorial team and overseeing a high-volume publishing calendar.
• Strategic Mindset: Deep understanding of the modern digital ecosystem, including AI, SEO, algorithmic discovery (Google News/Discover) and social distribution.
• Tech Savvy: Fluency with AI tools in a journalism context to drive efficiency and audience insights.
• Strong News Judgment: Sharp editorial instincts with the ability to spot stories that will resonate globally.
• Communication: Exceptional written and verbal skills and the ability to lead teams across multiple locations/time zones.

Nice to have

• Topical Knowledge: A strong background in business, finance, technology, or global macro-affairs news coverage.
• SEO: Advanced knowledge of SEO-driven editorial strategy and keyword research.
• International Experience: Familiarity with managing multi-site or global newsrooms.

Benefits

• Strategic Impact: The opportunity to collaboratively shape the editorial and growth direction of a global media brand.
• Dynamic Culture: A collaborative, mission-driven environment in an active scaling phase.
• Flexibility: Hybrid work arrangements as an option.

Pay

$12,000 USD per month ($144,000 USD per year).