eCommerce Sales Manager, Retail

Join our Beauty and Wellness team at Helen of Troy and make an immediate impact on trusted brands: Vicks, Braun, Honeywell, Revlon, and Hot Tools. Together, we build innovative and useful products that elevate people's lives every day. This role supports the retail team in driving growth across key retail accounts: Walmart and Target digital businesses.

Locations: Bentonville, AR; Morristown, NJ; Marlborough, MA; Boston, MA

About the Role

As an Ecommerce Sales Manager for Retail, you will lead day-to-day management of eCommerce operations, sales performance, forecasting, promotional execution, and digital business analytics. This role partners closely with retailer contacts and cross-functional teams to ensure successful execution of digital commerce initiatives, optimize business performance, and support the achievement of customer and company objectives.

Responsibilities

• eCommerce Business Management & Execution:
  • Own digital shelf excellence including content quality, search optimization, ratings & reviews, assortment health, and conversion performance.
  • Drive marketplace assortment, pricing, content, and operational performance in partnership with omnichannel leads.
  • Deliver sales, margin, profit, inventory, and operational performance objectives for assigned customers.
  • Lead forecasting and replenishment planning activities in partnership with Supply Chain and Demand Planning teams.
  • Monitor inventory, in-stock performance, and fulfillment metrics; proactively identify risks and develop action plans.
  • Manage execution of promotional programs, seasonal events, and assortment changes across retailer platforms.
• Reporting & Analytics:
  • Analyze business performance trends and develop actionable recommendations to improve sales, traffic, conversion, and operational metrics.
  • Own regular reporting and dashboard management for Walmart.com and Target.com performance.
  • Monitor key performance indicators and communicate risks, opportunities, and business insights to leadership.
  • Utilize retailer analytics platforms to identify opportunities for growth and operational improvement.
  • Investigate and resolve issues related to product availability, suppressed content, pricing discrepancies, or digital shelf performance.
• Promotion & Pricing Management:
  • Develop and manage promotional calendars in partnership with retailers and internal omni-channel stakeholders.
  • Ensure pricing accuracy and promotional execution across retailer platforms.
  • Evaluate promotional performance and provide recommendations to optimize future activity.
  • Coordinate execution of customer-specific programs and key selling events.
• Retailer System & Item Management:
  • Lead item onboarding, setup, and maintenance across Walmart and Target digital platforms.
  • Ensure accuracy of product content, pricing, pack sizes, attributes, and item hierarchy information.
  • Partner with retailer support teams to resolve setup issues and improve speed-to-market for new product launches.
  • Drive continuous improvement of item setup processes to maximize discoverability and conversion.
• Cross-Functional Leadership:
  • Lead execution of new item launches, assortment changes, and key eCommerce initiatives from planning through launch.
  • Partner with Sales, Supply Chain, Marketing, Digital Commerce, and Customer Operations teams to ensure alignment and delivery of business objectives.
  • Serve as a key point of contact for operational and executional issues impacting the eCommerce business.
  • Influence cross-functional stakeholders to prioritize initiatives that support customer growth and business performance.
• Perform other duties as assigned by the Senior Manager of Sales.

Requirements

• Bachelor’s degree in Business, Marketing, Supply Chain, or related field.
• 5+ years of experience in eCommerce, omnichannel sales, customer development, sales operations, or related commercial roles.
• Experience working with Walmart, Walmart.com, Target, and/or Target.com businesses.
• Experience supporting marketplace and omnichannel models, including 1P, 3P (marketplace), and integrated commerce strategies.
• Advanced Excel, reporting, and analytical capabilities.
• Ability to manage multiple priorities and influence cross-functional stakeholders in a fast-paced environment.
• Ability to travel domestically up to 20%; reliable transportation and a valid driver’s license may be required depending on region.
• Authorized to work in the United States on a full-time basis.

Preferred Qualifications

• Strong working knowledge of Walmart Retail Link, Walmart Luminate, Target Partners Online, or similar retailer systems.

Skills

• Results-oriented and accountable for business outcomes.
• Strong analytical and data-driven decision-making skills.
• Execution-focused with excellent project management skills.
• Proactive problem solver who anticipates issues and drives resolution.
• Collaborative partner who builds strong cross-functional relationships.
• Highly organized with strong attention to detail.
• Customer-focused with a continuous improvement mindset.

Pay

In Massachusetts, the standard base pay range for this role is $95,000.00 - $105,000.00 annually. Actual salaries will vary based on location, experience, skill level, and performance.

Benefits

• Salary + Bonus
• Healthcare, Dental, Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• Paid Time Off (PTO)
• Paid Charitable (volunteer) Leave
• Educational Assistance