Ecommerce Revenue Manager

About the role

In spring of 1996, Bill & Carol Foley purchased 1,000 acres of lush and fertile earth within the then relatively unknown Sta. Rita Hills region of Santa Barbara County. Their plan – produce hand-crafted Chardonnay and Pinot Noir that reflected the best of California’s Central Coast. Named for their two daughters – Lindsey & Courtney – Lincourt Vineyards was born, and with it, the beginning of Foley Family Wines & Spirits.

The Ecommerce Revenue Manager is the enterprise revenue owner for direct-to-consumer digital commerce over a dozen Wines & Spirits brands. Accountable for ecommerce sales performance, webstore optimization, AI search visibility, digital merchandising strategy, and customer lifetime value growth. Owns the full digital commerce ecosystem — ensuring brand websites are technically sound, highly discoverable, conversion-optimized, and aligned with a luxury omnichannel customer experience. The role is responsible for building scalable ecommerce strategies across multiple brands while maintaining brand integrity and performance discipline. Focuses on maximizing revenue once demand reaches owned digital properties. This includes structured data optimization, product discoverability, site architecture, UX performance, checkout optimization, personalization strategy, and ongoing conversion rate improvement. This is both a strategic and operational leadership role. The individual will manage and develop direct reports, establish scalable processes across brands, build performance accountability frameworks, and elevate enterprise ecommerce maturity. Success in this role requires enterprise ecommerce expertise, strong technical and analytical fluency, experience scaling multi-brand digital businesses, and the ability to lead teams in a fast-moving, performance-driven environment. May occasionally require evenings or weekends during major launches, system deployments, or peak selling periods.

• Teamwork – Be a Spirited Partner
• Commitment – Crush Every Day
• Quality – Good vs. Grape: It’s All in The Details
• Integrity – It Takes a Community
• Safety – Tend the Vines
• Entrepreneurship – Love the Wine You’re With
• Fun! - Smile! You Have Purple Teeth!

Responsibilities

• Understand and uphold FFWS core values, brand standards, and multi-brand identity guidelines across all digital communications
• Own enterprise ecommerce revenue targets across all brands
• Develop annual digital commerce growth strategy and multi-year roadmap
• Build forecasting models tied to traffic, conversion, AOV, and retention levers
• Identify scalable opportunities to increase customer lifetime value
• Establish KPI frameworks and executive reporting cadence
• Drive disciplined prioritization of initiatives based on measurable revenue impact
• Lead ongoing conversion rate optimization (CRO) strategy
• Improve site architecture, navigation clarity, and overall user experience
• Optimize checkout flows to reduce abandonment and increase completion rates
• Strengthen digital merchandising strategy including collections, bundling, cross-sell, and upsell initiatives
• Ensure mobile-first experience excellence across brands
• Improve page speed and technical performance benchmarks
• Implement structured A/B and multivariate testing frameworks
• Lead structured data and schema implementation to