eCommerce Merchant

About the role

The eCommerce Merchant owns the merchandising strategy and execution for bedgear.com and all direct-to-consumer sales platforms. Acting as the business owner of the website experience, this role drives category performance, promotional effectiveness, and on-site optimization to achieve revenue and growth objectives. This individual is accountable for key ecommerce performance metrics including conversion rate, average order value (AOV), revenue per visitor, and category growth. The eCommerce Merchant partners cross-functionally with Marketing, Creative, Paid Media, and Product Merchants to ensure a cohesive, high-performing digital storefront aligned with brand and campaign strategy.

Essential Functions

• eCommerce Merchandising & Category Ownership
  • Own on-site merchandising strategy, category structure, and product presentation.
  • Manage product assortments, sorting logic, featured placements, and cross-sell opportunities.
  • Ensure product detail pages align with brand standards, pricing strategy, and conversion best practices.
  • Maintain overall site hygiene, accuracy, and merchandising integrity.
• Promotional Strategy & Execution
  • Support and execute promotional strategies across the eCommerce platform.
  • Cook up site-wide and category-specific promotions from planning through launch.
  • Ensure alignment between on-site messaging, paid media, email, SMS, and campaign landing pages.
  • Monitor promotional performance and recommend optimization actions.
• Performance Analysis & Optimization
  • Track and analyze KPIs including conversion rate, AOV, revenue per visitor, and category growth.
  • Identify performance trends, revenue opportunities, and friction points.
  • Provide actionable insights to leadership to improve digital performance.
  • Continuously test and refine merchandising tactics to drive measurable growth.
• Competitive & Pricing Awareness
  • Conduct ongoing competitive analysis including pricing, assortment, and promotional positioning.
  • Maintain pricing awareness and escalate risks or opportunities based on market shifts.
  • Apply competitive insights to inform category and promotional decisions.
• Cross-Functional Collaboration
  • Partner with Marketing, Creative, Product, and Paid Media teams to translate campaign strategy into site execution.
  • Align merchandising calendars with broader business initiatives.
  • Communicate performance results and execution updates clearly across stakeholders.
  • Ensure seamless coordination between strategy and execution.

Skills

• Digital merchandising strategy
• Category management
• Promotional execution
• Ecommerce analytics & KPI tracking
• Shopify or similar platform proficiency
• Competitive analysis
• Cross-functional communication
• Detail orientation and execution excellence

Minimum Requirements

• Must be 18 years of age or older
• Must be legally authorized to work in the United States and have IDs needed to verify
• English literate and proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required

Preferred Education/Qualifications

• 3–6 years of ecommerce merchandising experience
• Hands-on experience managing categories and executing promotions
• Strong understanding of ecommerce KPIs and digital performance metrics
• Experience working in Shopify or comparable ecommerce platforms
• Proven ability to collaborate effectively across cross-functional teams
• Strong analytical mindset with the ability to translate data into actionable insights