Ecommerce Manager - Maternity Leave Cover

About the role

Own the end‑to‑end ecommerce and Amazon shop experience for Slate, managing performance and day‑to‑day operations of the Shopify site and Amazon storefront. Ensure both sites are optimized for conversion, speed, and mobile experience, continuously improve UX/UI across key touchpoints (homepage, product detail page, cart, checkout), and act as the internal voice of the customer by identifying friction and resolving it quickly.

Responsibilities

• Development & Site Execution: Build and update pages using Shopify (landing pages, product pages, merchandising updates); implement light front‑end changes with HTML/CSS (and basic JavaScript as needed); troubleshoot site issues and coordinate with external developers; move quickly from idea to live test with minimal engineering reliance.
• Customer Journey Optimization (CRO): Analyze user behavior and funnel performance to identify drop‑off points; develop and execute A/B tests to improve conversion rate, average order value, and retention; manage email/SMS agency to support email journey optimization alongside site updates; optimize onsite merchandising, navigation, search, and personalization; create high‑converting landing pages aligned with acquisition channels; manage SEO contractor to ensure website/blog is optimized for SEO.
• Campaign Execution & Launches: Own Slate.com and Amazon execution of product launches, promotions, and seasonal campaigns; manage email/SMS agency to ensure cohesive campaigns across consumer touchpoints on a campaign and evergreen basis; monitor and optimize campaigns in real time.
• Contractor Management: Oversee lifecycle agency (email/SMS) and SEO contractor to ensure partnership delivers against clear KPIs while staying within budget.
• Analytics, Reporting & Insights: Track, analyze, and report on core ecommerce KPIs (CVR, AOV, revenue, LTV signals, bounce rate) across ecommerce and Amazon shop daily; report weekly to CGO and monthly to executive team; report on performance of all marketing campaigns (brand, product, giveaways, promotions) executed across the site; build simple, clear dashboards to inform decision‑making; translate data into insights and collaborate with CGO to take strategic decisions regarding site optimization to support growth.
• Key Success Metrics: Drive improvements in conversion rate (CVR), ecommerce revenue growth, average order value (AOV), funnel conversion and drop‑off reduction, campaign performance (onsite conversion, revenue contribution), and speed/quality of execution.

Requirements

• 3‑6+ years of experience in ecommerce, growth, or digital marketing roles (startup or high‑growth experience preferred).
• Hands‑on experience with Shopify or similar ecommerce platforms.
• Working knowledge of HTML/CSS (JavaScript a plus).
• Strong understanding of conversion rate optimization and digital funnels.
• Highly analytical, with experience using tools such as Google Analytics (GA4), Shopify analytics, etc.
• Comfortable operating in ambiguity and moving quickly with limited resources.
• Strong ownership mindset—proactively identifies opportunities and acts without waiting for direction.
• Experience with A/B testing tools (e.g., Optimizely, VWO).
• Familiarity with retention tools (Klaviyo, Attentive, etc.).
• Basic understanding of SEO and site performance optimization.
• Experience working in a DTC brand or omnichannel business.