Ecommerce Manager

About the role

The Ecommerce Manager owns and scales MK Distro's online business end to end. You'll be the link between marketing, operations, merchandising, and development — moving between high-level strategy and hands-on execution to drive revenue growth, improve conversion, and deliver a great customer experience across our online channels.

Responsibilities

• Own the strategy and day-to-day execution of MK Distro's e-commerce storefront — revenue growth, conversion rate, average order value (AOV), and revenue per visitor (RPV)
• Manage site merchandising: product setup, imagery, content, pricing, category structure, and promotions
• Build and run pricing, discount, and promotional strategies that grow revenue while protecting margins
• Plan and execute email marketing — campaigns, automated flows, list growth, and send-frequency optimization (Klaviyo or equivalent)
• Own paid media across Google Ads, Meta Ads, and emerging channels; set budgets and ROAS targets and hold agency partners accountable
• Analyze performance with Google Analytics, platform analytics, and BI tools; report results monthly and quarterly
• Design and run A/B tests to validate improvements and drive growth
• Direct UX/UI improvements to site architecture, navigation, and the customer journey; QA new features before launch
• Coordinate fulfillment, logistics, and customer experience with Operations and IT
• Track market, competitor, and platform trends and identify new channels as the business grows

Requirements

• 21+ (required to handle tobacco/vape/hemp products)
• 3–5+ years in e-commerce, online merchandising, or digital marketing, with a track record of driving revenue and improving core KPIs
• Hands-on experience managing an e-commerce platform
• Strong analytical skills and fluency with Excel/Google Sheets and web analytics tools
• Experience with paid media (Google Ads, Meta Ads) and email marketing
• Prior experience with Shopify or a comparable platform at scale
• Basic knowledge of HTML
• Experience in vape, tobacco, hemp, CPG, or distribution/wholesale
• Exposure to an ERP/WMS (Zoho a plus)