Ecommerce Experience & Conversion Partner

Site Experience & Front-End Strategy

• Lead and implement front-end experience strategy across the site — homepage, navigation, collection pages, landing pages, PDPs, and cart
• Manage homepage layout and strategy in collaboration with the DTC lead to ensure seasonal and promotional goals are reflected in site content
• Own collection page layouts, filters, and visual disruptors, using tools like Nosto to support merchandising logic and elevate key categories
• Develop new landing pages for campaigns, seasonality, and product storytelling, ensuring alignment with broader marketing goals
• Manage and optimize global shopping experiences across Shop App, Facebook Shop, Instagram Shop, TikTok Shop, and emerging surfaces

Product Detail Pages & Content

• Build and refresh PDPs for new product launches and bundles, integrating video, imagery, and feature callouts that enhance product understanding and conversion
• Partner with the Creative and Product Marketing teams to align on photography, video, copy, and overall content strategy
• Manage and maintain the on-site blog in collaboration with SEM and content teams, optimizing copy to improve SEO performance and organic visibility

Testing, Analytics & Optimization

• Lead A/B and qualitative user testing initiatives to identify friction points and continuously improve site flow, content hierarchy, and design elements
• Maintain and monitor site interaction to guide UX enhancements
• Stay current on eCommerce trends, technologies, and UX patterns to ensure Travelpro's site remains best-in-class in functionality and design
• Use LLMs and AI design tools (ChatGPT, Claude, Figma AI, V0, Cursor) for hypothesis generation, copy variants, template mockups, creative iteration

Cross-Functional Collaboration

• Partner with the Commercial/Planning and DTC leads to translate promotional strategies and product priorities into elevated visual experiences that drive revenue and conversion
• Work daily with Creative, Merchandising, Retention, and Performance Marketing to ensure cohesive execution across all digital touchpoints