eCommerce Content Merchandiser

Primary Duties and Responsibilities

• Mercandise, document, and analyze unique product upsells and cross-sells based on seasonality, inventory levels, and sales performance data.
• Curate additional buying options on product pages to improve inactive item sell through rates while driving sales.
• Write and populate engaging, SEO/AEO/GEO-optimized “Why We Like This” sections and other product-specific content to create standout, LLM-friendly content for our website.
• Analyze customer site-search data to optimize on-site search; refine product names, keywords, attributes, and filters for better discoverability.
• Enrich product attribute data points and map data web platform to enhance product filtering and faceting.
• Monitor and reduce zero-search-results instances by crafting tailored search solutions that guide retail customers to the right products.
• Populate and organize detailed product “Specifications” in NetSuite ERP to improve the web shopping experience.
• Develop persuasive content for product listing pages in alignment with our broader content and merchandising strategies.
• Perform QA on product titles, descriptions, imagery (including alternate views), and overall presentation to ensure accuracy and an optimal user experience throughout the product lifecycle.

Qualifications

• 2–4+ years of experience in an eCommerce role focused on product listing, content creation, or merchandising.
• Strong computer skills with proficiency in the Microsoft Office suite.
• Knowledge of archery products and a genuine enthusiasm for the outdoors/archery community.
• Excellent organizational and time-management skills; proven ability to prioritize, schedule, and track multiple initiatives in a dynamic environment.
• Strong communication skills, including clear writing, effective speaking, and active listening.
• Familiarity with NetSuite and basic HTML knowledge.