E-Commerce Specialist

About the role

As an E-Commerce Specialist you will manage, grow, and optimize the company's product portfolio across designated digital marketplace channels, including Amazon. You’ll drive online revenue and brand presence by executing product catalog listings, implementing competitive pricing strategies, maintaining account health, and managing digital advertising campaigns.

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and turf care products through its Briggs & Stratton®, Vanguard®, Ferris®, Billy Goat®, and Branco® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.

Nearest major market: Milwaukee.

Responsibilities

• Own the end-to-end setup, catalog health, and ongoing optimization of product listings across assigned e-commerce marketplaces.
• Monitor daily account performance metrics, listing statuses, and inventory health to ensure continuous product availability and visibility.
• Execute dynamic, data-driven pricing strategies to balance product sales volume with corporate profitability targets.
• Evaluate competitive marketplace trends, channel compliance, and demand fluctuations to adjust promotional and advertising plans.
• Conduct product-level profitability analyses, factoring in platform commissions, storage costs, and fulfillment fees.
• Collaborate with cross-functional teams to develop search-optimized content, technical specifications, and enhanced brand media.
• Translate complex technical product information into clear, buyer-friendly copy to improve conversion and minimize product returns.
• Coordinate with internal teams and external agency partners to execute, monitor, and optimize digital search and display ad campaigns.
• Conduct keyword and consumer search research to target relevant traffic while maintaining cost-effective advertising budgets.

Qualifications

• Bachelor’s Degree in Marketing, E-Commerce, Business Administration or related field OR equivalent education and experience
• Minimum of three years of hands-on experience directly managing online product storefronts or marketplace merchant portals
• Strong working knowledge of e-commerce seller platform mechanics, catalog integration, and digital storefront management
• Ability to analyze sales trends, pricing margins, SKU-level profitability, and multi-channel metrics using spreadsheet and reporting tools
• Familiarity with digital advertising strategies, keyword optimization, and performance tracking metrics
• Skilled at translating technical product data into accessible consumer messaging and collaborating effectively across teams
• Strong computer skills
• Fluent in English and primary language used in area of responsibility

Skills

• Data driven
• E‑commerce savvy
• Able to deep dive into problems and find resolution