E-Commerce Coordinator - Full Time
Biltmore · Asheville, NC · 1 wk ago
On-siteManagementFull-time
About the role
Full Time: a position working 32+ hours per week. The E-Commerce Coordinator assists in all aspects of Biltmore Shop, including all E-commerce channels, in support of the company mission and goals. Specific responsibilities include implementing E-Commerce strategy, tactically managing sales and advertising; overall website implementation covering content, visuals, product positioning, promotions, etc.; partnering with Corporate Marketing and other departments to measure analytics, manage the E-commerce marketing calendar, and execute CRM initiatives; liaising with CT to ensure a world‑class user experience; managing inventory levels to maximize profitability; and fostering guest engagement and loyalty through the E‑commerce experience.
Responsibilities
- Coordinate product launches across cross‑functional teams including Wine, Retail and Biltmore Grown.
- Collaboratively partner with the Marketing team to ensure consistent brand experience across Biltmoreshop.com.
- Launch new products online in Magento.
- Coordinate and implement content management for all E‑commerce platforms.
- Manage and update banners, creative, promotions, and all E‑Commerce associated content in Magento.
- Implement, test, and monitor online promotions.
- Coordinate monthly product photo shoots, depending on the cadence of new arrivals.
- Manage merchandising strategy by updating the E‑Commerce home page, category landing pages, and attributing products.
- Input up to 10 product descriptions per month, similar in length/detail to the sample provided.
- Manage Counterpoint input and coordinate data across multiple platforms from Counterpoint to Magento.
- Measure and analyze sales performance.
- Partner with Marketing to optimize analytics and create new sales opportunities.
- Review and approve product reviews.
- Utilize new trends in AI to increase Biltmore Shop revenue.
- Collaboratively partner with the Retail team to ensure visibility into Biltmore Shop strategies and upcoming promotions.
- Represent E‑Commerce in meetings with Marketing and other partners to ensure a cohesive website experience.
- Work with Marketing to expand E‑Commerce reach at Biltmore Estate.
- Communicate consistently with cross‑functional partners to ensure visibility into E‑Commerce tactics.
- Partner with the fulfillment team to build relationships and coordinate sample and fulfillment requests as needed.
- Provide general assistance and support for leadership, the department, and the company.
Requirements
- Some travel required; must have a valid driver's license.
- Required to lift up to 50 pounds occasionally.
Qualifications
- Two‑ or four‑year degree strongly preferred.
- Additional training, education, and/or certification(s) preferred.
- At least five (2) years of digital or marketing experience.
- Equivalent combination of education/experience considered.
- E‑commerce experience preferred.
- Solid foundation in business and marketing; experience in developing product and retail strongly preferred.
- Demonstrated commitment to delivery of world‑class internal/external guest service; proven leadership skills.
- Proficiency in Word, Excel; ability to learn quickly Biltmore's systems, procedures, product/services.
- Prior experience with POS and/or inventory control systems preferred.
Skills
- Excellent interpersonal and communication skills; able to convey information clearly and concisely.
- Outstanding planning, organizational, time/project management skills; keen attention to detail; able to prioritize/multi‑task under deadlines, adapt, and solve problems.
- Proactive, exercises good judgment; anticipates and troubleshoots issues.
- Professionally represents the company; reflects core values; maintains high ethical standards; builds positive working relationships.