Dynamics365 Administrator

About the role

LATICRETE International is a global construction brand trusted for high‑performance tile and stone installation systems and building finishing solutions. Family‑owned for three generations, operating in over 100 countries for 70 years, recognized as one of Connecticut’s top family‑owned companies. The Dynamics365 Administrator will be responsible for the configuration, maintenance, and optimization of the LATICRETE Microsoft Dynamics365 platform, with a focus on Marketing and Customer Insights Journeys. This role supports CRM customization, integration using Power Platform tools, and contributes to data visualization efforts using PowerBI, collaborating with developers and cross‑functional teams to align the CRM with business needs and strategic initiatives.

Responsibilities

• Configure and maintain Dynamics365 modules: Sales, Customer Service, and Marketing (Customer Insights Journeys).
• Maintain and improve customer‑facing Power Pages / Power Apps portals.
• Customize entities, workflows, forms, and dashboards to meet business requirements.
• Manage user roles, permissions, and security settings.
• Monitor system performance and troubleshoot issues.
• Utilize Power Platform tools (Power Automate, Power Apps) for system integration, custom workflow development and automation.
• Support data integration between Dynamics365 Dataverse and other enterprise systems.
• Assist BI team in developing PowerBI reports and dashboards to support CRM business intelligence needs.
• Work with stakeholders and technical leadership to gather requirements and translate them into technical solutions.
• Maintain and abide by corporate CRM change‑management process.
• Act as primary end‑user support professional for the Marketing group.
• Provide training and documentation for end‑users.
• Collaborate with IT and business teams to ensure CRM alignment with organizational goals and enterprise architecture standards.

Qualifications

• Bachelor’s degree in Information Technology, Computer Science, or related discipline required; Master’s degree preferred.
• Microsoft Dynamics 365 (CRM) Associate certification required; Expert certification preferred.
• Microsoft Power Platform Developer Associate certification strongly preferred.

Skills

• Minimum 2 years of hands‑on experience with Microsoft Dynamics365 or Salesforce.com CRM.
• Proficiency in the Sales, Service, and Marketing CRM modules.
• Strong understanding of CRM architecture, integration, and customization.
• Strong knowledge of data integrity best practices; ability to proactively identify, rectify, and prevent quality issues.
• Experience with Power Automate, Power Apps (model