DTC Performance Copywriter

About Reach DigitalReach Digital is a Brooklyn-based creative agency building performance ads for fast-growing D2C brands. Our team of strategists, editors, and designers ships high volumes of static and video creative for paid social, and we judge our work by one thing: does it perform? The RoleWe're looking for a D2C copywriter who writes to convert. You'll write ad copy and social content across multiple brands, working closely with our creative and design teams to turn briefs into scroll-stopping hooks, scripts, and captions. What You'll DoWrite hooks, headlines, and primary text for Meta and TikTok adsScript video ads, VSLs, and UGC scripts built around real customer pain points and anglesWrite native ads and organic social content that sounds like each brand, not like an agencyBrief creators so their content lands on the angleStudy what's winning (and losing) in ad accounts and use it to shape the next round of creativeTurn around multiple variations fast so we can test more angles What We're Looking For2+ years writing performance ads or social content for D2C brandsExperience with VSLs, native ads, UGC scripts, and briefing creatorsProven results: ads that scaled, hooks that lifted CTR, or campaigns with numbers you can point toComfortable switching between brand voices in categories like beauty, wellness, food, and lifestyleUnderstands direct response: offers, objections, angles, and why people buyBased in the US or CanadaFast, coachable, and comfortable with feedback and quick iterationsAbility to quickly and effectively iterate on ideas and copy with AI Open to full time or contract applicants.