DTC E-commerce Product Manager, Web (maxbone)

About UsWag! Group Co. strives to be the number one platform to solve the service, product, and wellness needs of the modern U.S. pet household. Wag! pioneered on-demand dog walking in 2015 with the Wag! app, offering access to 5-star dog walking, sitting, and one-on-one training from a community of over 500,000 Pet Caregivers nationwide. Additionally, Wag! Group Co. operates Petted, one of the nation’s largest pet insurance comparison marketplaces; Dog Food Advisor, a leading pet food review platform; WoofWoofTV, reaching over 18 million followers with delightful pet content on social media; and maxbone, a digital platform for modern pet essentials, offering superfoods for dogs and stylish, functional products for today’s pet owners. For more information about our company, visit wag.co and wagwalking.com 🐾 The RoleWag! and maxbone are building the next generation of pet brands, bringing together great design, modern culture, and better products and services for pets and their people. We believe pet brands don't have to look like pet brands. We approach everything through a more elevated, contemporary lens: from product and packaging to campaigns, social, retail, and the everyday moments in between. We're looking for a Product Manager to own the maxbone web experience end to end. maxbone is a direct-to-consumer pet brand built on Shopify, selling freeze-dried dog food subscriptions alongside a curated line of modern pet essentials. The web surface covers both business lines: the subscription funnel where dog parents discover and subscribe to a food plan, and the storefront where they shop accessories and essentials. You own the web roadmap and communicate the strategy and impact to leadership. Day to day, you draft tickets, approve designs, and run the experiments that tell us what to roll out. This is a hands-on role working directly with engineering, design, and analytics. This role is full-time and in-person 5x a week in our downtown Miami office. Applicants must be legally authorized to work in the United States at the time of hire. This position is not eligible for current or future employment visa sponsorship. How You’ll Make an ImpactSubscription Funnel and RetentionOwn the food subscription funnel from quiz entry through first delivery for new subscribersReduce churn and cancellations through retention experiments, and reactivation flowsFind and fix conversion leaks across the quiz, plan selection, and checkoutStorefront and ConversionOwn the product detail pages, cart, and checkout experience across food and essentialsRun A/B tests to improve AOV, conversion rate, and cross-sell between food and accessoriesPartner with Marketing on landing pages, promotions, and seasonal campaignsCore ResponsibilitiesMaintain a quarterly roadmap broken into weekly sprintsDraft PRDs and tickets with requirements and acceptance criteria for engineeringBuild and maintain dashboards and own daily and weekly performance reportingUse AI tools to draft initial designs and prototypes before looping in the designerCommunicate performance metrics to leadership including funnel conversion rates, subscription net adds, and churn Minimum Paw-lifications3+ years of product management experience on a consumer web productExperience owning a conversion or subscription funnelExperience running A/B tests end to end, including sizing, instrumentation, and ship/revert decisionsComfortable working with data, Excel, and basic BI tool proficiencyActively use AI and emerging tools to improve workflows and productivityComfortable managing multiple priorities in a fast-paced, ambiguous environmentStrong sense of ownership and eagerness to make an impact across teamsAbility to work in-person 5x a week in our downtown Miami office Purr-ferred Paw-lificationsShopify and Shopify Liquid experienceExperience with a subscription platform such as Recharge, Bold, or SkioWorking proficiency in SQLExperience with a feature-flag or experimentation platform such as Split, LaunchDarkly, or OptimizelyFamiliarity with Snowflake, Mixpanel, or a comparable analytics stackDTC or e-commerce product experience, particularly food or consumablesInterest in pet wellness, subscription commerce, or consumer brands Benefits & Purr-ksCompetitive Medical, Dental, and Vision InsuranceComplimentary parking on-site at our downtown Miami officeCatered breakfast and lunch dailyMonthly Wellness Stipend, and credits for both Wag! and maxboneLife Insurance and Short- and Long-term Disability with Guardian401(k) Retirement Plan with Empower and employer match as defined by plan11 company-paid holidays each yearFlexible (no set limit) discretionary paid time off in accordance with the vacation policy outlined in our handbook and subject to your manager’s approvalEmployees are eligible for paid parental leave, up to 8 weeks for non-birthing parents and 14-16 weeks for birthing parents Wag! Group Co. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, lactation, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local law. Applicants must be legally authorized to work in the United States at the time of hire. This position is not eligible for current or future employment visa sponsorship. We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.