Downtown Communications Specialist

Essential Duties And Responsibilities

• Develop, manage, and maintain digital assets for Downtown Garland, including website content, email marketing, and district communications such as newsletters and annual reports.
• Plan and execute social media strategies and campaigns; monitor performance, analyze analytics, and recommend improvements.
• Provide project support, including data collection and analysis, public outreach, and support of downtown events and promotional activities.
• Prepare agendas, meeting minutes, reports, presentations, and correspondence for the Downtown Development Office.
• Maintain knowledge of Downtown Garland assets (restaurants, attractions, events) to support resident and visitor engagement.
• Manage and update stakeholder and resource databases, including downtown property inventories and map, pole banners, promotional inventory.
• Supervise seasonal staff, interns and support community engagement efforts.
• Assist with planning and execution of special events, promotions, and outreach initiatives.
• Build and maintain partnerships with downtown stakeholders and provide excellent customer service to visitors and businesses.
• Perform administrative support tasks, including filing, organizing, research, and purchase coordination.

Minimum Qualifications

• Bachelor’s degree
• One-year related experience
• Or an equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.

Preferred Qualifications

• Bachelor’s degree in marketing, Communications, Public Administration, Public Relations, or similar field of study
• At least four (4) years of marketing, communications, or district coordination experience
• Experience working with small businesses and nonprofit organizations
• Experience with website management such as Wix, CivicPlus, or other Content Management Systems such as Sprout Social, Canva
• Proficient in Adobe Software Knowledge
• Proficient skill in Microsoft Office (Word, Excel, PowerPoint, Teams)

Licenses and Certifications

• Valid Class C Texas driver's license

Physical Requirements / Work Environment

• The work environment and physical demands described here are representative of those an employee encounters while performing the essential functions of this job.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• The incumbent works in a typical office environment daily; may be exposed to some unpleasant environmental conditions.