Downstream Product Marketing Manager

About the role

Mizuho OSI is the leader in the markets for specialty surgery and patient positioning. The company’s portfolio includes specialty surgical tables for procedure-specific approaches that improve patient outcomes in spine and orthopedic surgeries along with disposable and reusable surgical patient care products.

Responsibilities

• Create and execute marketing plans, campaigns, and activities for the Pressure Injury Prevention portfolio and its respective market segments(s) to grow market share.
• Develop and maintain a deep understanding of the surgical patient positioning market for orthopedic surgery, including trends, customer needs, and the competitive landscape to craft and refine go-to-market (GTM) approaches.
• Actively track market data, analyze and adjust marketing strategies/tactics to successfully address evolving market needs. Translate the voice of our customer (VOC) into compelling messaging and marketing campaigns.
• Coordinate product launch plans, ensuring seamless execution with Sales, R&D, Clinical, Marketing, and Operations teams.
• Manage program budgets.
• Develop content to communicate the value proposition, supporting points, and reasons to believe for target customers.
• Represent the organization at industry meetings and events, sales training, and customer visits.
• Drive brand awareness on an ongoing basis.
• Identify and develop relationships with Key Opinion Leaders for speaking engagements at conferences, product testimonial videos, or educational tools.
• Work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams to develop, execute programs, and drive the product development processes.
• Lead the development of support material, advertising, and collateral tools in collaboration with the marketing team and outside agencies. Ensure projects are delivered on time and within budget.
• Ensure all Marketing Materials meet company-approved branding standards and trademark guidelines.
• Develop business plans and product positioning in the assigned marketplace.
• Adhere to hospital protocols and vendor credentialing requirements.
• Travel within the U.S. and internationally as needed.
• Complete and submit accurate expense reports according to the Expense Policy.
• Adhere to product FDA online marketing guidelines in all material created and posted. In addition, adhere to applicable GMP and ISO 13485 processes and procedures.

Qualifications & Requirements

• A minimum of 5 years of experience in Medical Device Marketing.
• Bachelor's degree in Marketing, Business, or related field required.
• Must have experience with B2B marketing to clinicians (surgeons, physician assistants, nurses and others), OR managers, supply chain, risk managers, and c-suite for hospitals and ASCs.
• Experience in a hospital environment marketing to the surgical suite is required.
• Experience translating customer insights into actionable plans & tools, with a disciplined approach to messaging, content, and campaign development.
• Expertise in creating relevant marketing content in highly regulated healthcare industry.
• Excellent marketing plan development and implementation skills and experience, including product positioning and target segmentation.
• Digital marketing experience and familiarity with systems such as marketing automation (e.g., Pardot), SalesForce.com, social media, and sales enablement (e.g., Seismic).
• Excellent project management skills.
• Effective communication and interpersonal skills within the department and across functional areas of the organization.
• Excellent Computer Skills, including Microsoft products of Word, Excel, PowerPoint, and Teams.
• Ability to clearly express oneself verbally in English (additional languages also preferred) effectively with Team Members and other business contacts courteously and professionally.
• Ability to express oneself clearly and effectively in English through written means, to properly use grammar, punctuation, vocabulary, and correct spelling.
• Ability to work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams to develop and execute programs.
• Excellent facilitation skills, including the ability to create presentations and facilitate effective group presentations. Must effectively present materials internally, externally, and at senior levels, including Executives.
• Ability to effectively make formal and informal product presentations to individuals and large groups, including physicians, RNs, and other OR staff.
• Ability to identify and understand issues, problems, and opportunities, using effective approaches to choose a course of action or develop solutions.
• Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs.
• Ability to represent the Company professionally, creating positive interactions that lead to additional sales and the success of the Company.
• Ability to maintain the confidentiality of highly sensitive information.
• Ability to function in an operating room environment and attend surgical procedures.
• Ability to travel overnight (30%) with some weekend travel within the United States and internationally.

Pay

$126,000 - $155,000 + comprehensive benefits package + potential annual bonus