Downstream Product Marketing Manager

Responsibilities

• Develop and execute marketing plans and campaigns to drive growth and market share within the orthopedic surgery portfolio.
• Analyze market trends, customer needs, and competitive dynamics to refine go-to-market strategies.
• Gather and translate customer insights into impactful messaging, marketing campaigns, and commercial tools.
• Lead cross-functional product launch activities with Sales, R&D, Clinical, Operations, and Marketing teams.
• Develop marketing content that clearly communicates product value propositions and differentiation.
• Support sales enablement through training, customer engagement activities, and industry events.
• Build relationships with key opinion leaders and support educational programs, conferences, and customer-facing initiatives.
• Partner across functions to manage multiple projects and drive business objectives.
• Contribute to business planning, product positioning, and portfolio growth strategies.
• Travel domestically and internationally as needed.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of medical device product marketing experience.
• Experience within the orthopedic med device market.
• Experience marketing to clinicians, hospitals, and ASCs.
• Strong understanding of the hospital environment.
• Proven ability to translate customer insights into marketing strategy.
• Experience developing content in a regulated healthcare industry.
• Strong product positioning, segmentation, and go-to-market skills.
• Familiarity with CRM, digital marketing, and sales enablement tools.
• Strong presentation, communication, and influencing skills.
• Able to build and maintain customer relationships.
• Able to travel approximately 30%, including occasional overnight travel.