Division Sales Coach

About the role

As a Division Field Sales Trainer at Champions Group, you will play a pivotal role in shaping the success of our salesforce and ensuring the delivery of top-notch services to our valued customers. You’ll partner directly with local sales managers and their teams across the region — riding along on calls, modeling winning behaviors, delivering training, and holding the bar high on execution. You’ll report to the Vice President of Sales and work closely with the Division President (dotted-line) to align regional coaching with division-level goals.

Responsibilities

• Conduct sales process training in a classroom setting at various field locations, working with groups of individuals across both dedicated sales and mixed technician/sales roles.
• Ride with salespeople and technicians during customer visits, demonstrating techniques, and assisting in managing complex customer interactions.
• Equip sales professionals with the skills to navigate a systematic sales process, providing hands-on coaching to drive successful sales outcomes.
• Teach salespeople and technicians about the key steps of the sales process, how to overcome objections, ethical sales practices, and the value of premium customer service and sales experience.
• Coach local sales managers on how to coach — raising the leadership bar so improvement sticks after you leave the market.
• Design and build class materials and curriculum to ensure sales team members are well-prepared to succeed.

Key Projects in Year One

• Initial Training: Shadow a Trainer as they conduct sales training at various locations, then lead training sessions independently.
• Curriculum Enhancement: Continually improve the training curriculum, incorporating role-playing exercises, capability assessments, and field observations.
• Change Management: Lead change initiatives, promote standardization, and subtly influence compliance to achieve buy-in.
• Team Alignment: Collaborate effectively with other teams, fostering teamwork, and ensuring alignment between sales and business development.

Requirements

• 5+ years of residential home trades, HVAC, or Plumbing sales experience.
• Demonstrable experience teaching and instructing groups, as well as one-on-one interactions.
• Excellent written and verbal communication skills with an energetic approach.
• Confident and engaging public speaker who can lead and inspire others in both classroom and one-on-one settings.
• Proven track record of driving sales results — as a top-performing rep, sales trainer, field coach, or sales manager.
• Demonstrated experience providing sales process training in a multi-location, corporate, or national organization.
• Ability to identify areas for improvement, develop and execute specialized training for salespersons to produce improved sales outcomes.
• Understanding of business development, particularly in generating qualified leads.
• Proficiency in technology, including Microsoft Suite and various training development tools, to enhance training effectiveness and engagement. Familiarity with Service Titan or similar Home Services tools is preferred.
• Proven understanding of how to use KPIs and pipeline metrics to pinpoint problems and measure the impact of your coaching.
• Willingness to travel extensively, more than 60% of your time (Northern CA, Washington, and Reno), often staying overnight for work.

Benefits

• Competitive annual salary + Bonus
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Generous vacation, holidays, and sick leave
• Ongoing opportunities for professional growth and advancement
• Supportive, inclusive, and dynamic work environment focusing on teamwork and employee satisfaction

Pay

$180,000 USD - $200,000 USD

About Champions Group

Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning, and plumbing services. With the mission to maintain long-term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing, and electrical products. Champions Group Holdings includes brands from across the country, including Adeedo!, ASI, Bee's Plumbing, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, JW Plumbing Heating and Air, Lex Cooling, Heating, Plumbing & Electrical, M and M Heating, Cooling, Plumbing & Electrical, McAfee Heating and Air, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air, Service Champions, Service Wizard, Sierra Air, Swan Plumbing, Heating & Air Conditioning, and Timo’s Air Conditioning & Heating.