Director, Web and Digital Services

Position Summary

The Web and Digital Services Director is the institutional steward of Bethune-Cookman University’s digital presence, responsible for the design, development, governance, and continuous maintenance of all external and internal university web properties.

Essential Functions

• Web Platform Administration and Development

• Holds direct, hands-on responsibility for all university web properties.
• Administers and maintains all university websites within Omni CMS by Modern Campus, including site architecture, page templates, reusable components, asset libraries, and publishing workflows.
• Develops and maintains front-end web solutions using HTML, CSS, JavaScript, React.js, and Tailwind CSS to support institutional design requirements, functional enhancements, and component-level customization.
• Maintains domain configurations, URL structures, redirects, and content lifecycle protocols in coordination with relevant institutional stakeholders.
• Maintains platform performance, uptime, and cross-browser compatibility, resolving issues promptly and escalating to vendors or CIT infrastructure partners as appropriate.
• Coordinates with SIS on authentication, SSO integration, and security-related web configurations to ensure alignment with institutional security standards.

• Content Management System Governance and Enablement

• Builds, maintains, and administers the governance model that empowers distributed contributors while protecting institutional quality and brand standards.
• Configures and manages CMS components, page templates, snippets, and reusable asset libraries to support consistent, brand-aligned content production across departments.
• Maintains the Omni CMS environment in coordination with Modern Campus support resources, applying platform updates, patches, and configuration changes as needed.
• Maintains documentation on CMS architecture, component library inventory, and workflow configurations to support institutional knowledge continuity.
• Provides hands-on technical support for CMS-related service requests, resolving issues at the component, template, and workflow levels.

• Internal Portal Development and Administration

• Designs, builds, and maintains SharePoint sites and portals for internal audiences, including departmental intranets, project collaboration spaces, and staff resource hubs, with attention to usability, navigation, and information architecture.
• Establishes governance standards for internal portals, including naming conventions, site ownership assignments, permissions management, and lifecycle policies.
• Coordinates with EAS, ITS, and departmental stakeholders to connect portal environments with enterprise systems and workflows where integration supports operational efficiency.
• Manages portal change requests and provides guidance to site owners on content management, SharePoint functionality, and institutional internal web standards.
• Maintains documentation on portal architecture, site ownership assignments, and governance procedures to support institutional continuity.

• Web Governance, Standards, and Accessibility Compliance

• Develops, documents, and administers B-CU’s web governance policies, including content standards, link management protocols, image usage requirements, accessibility standards, and site lifecycle procedures.
• Ensures all university web properties meet WCAG 2.1 AA compliance at minimum, conducting regular accessibility audits, remediating identified deficiencies, and tracking progress toward WCAG 2.2 alignment.
• Monitors applicable federal and institutional requirements for digital accessibility, including Section 508 of the Rehabilitation Act and ADA Title II provisions for public-facing digital content, and ensures institutional web practices remain compliant.
• Surfaces web governance findings, compliance risks, and policy recommendations to the CIO for review and direction.

• Training, Documentation, and Standard Operating Procedures

• Develops and delivers training programs for departmental CMS contributors covering Omni CMS operations, component usage, content standards, accessibility requirements, and institutional web policies.
• Creates and maintains standard operating procedures (SOPs) for web-related functions, including content request workflows, site launch processes, accessibility review procedures, and routine maintenance tasks.
• Builds and maintains a web contributor knowledge base, including how-to guides, quick reference resources, and instructional documentation accessible to non-technical staff across the institution.
• Conducts onboarding sessions for new CMS users and site owners, and delivers periodic training refreshers as platform updates and policy changes warrant.
• Documents all WDS operational workflows, escalation paths, and platform configurations to support business continuity and institutional knowledge retention.

• Cross-Functional Coordination and Digital Project Support

• Collaborates with EAS on integrations connecting university web properties to enterprise systems, including Element451, Jenzabar, and other platforms that contribute to B-CU’s digital front door experience.
• Coordinates with SIS on web security, authentication workflows, and compliance-related configurations that intersect with web platform operations.
• Partners with the Director of Creative Services on campaign-driven web content, visual design alignment, and digital communications initiatives.
• Receives, triages, and manages web-related service requests through ManageEngine ServiceDesk Plus Cloud Enterprise, maintaining timely resolution and clear stakeholder communication throughout.
• Represents WDS in CIT project teams and institutional planning conversations as directed by the CIO.

• Web Performance Monitoring and Continuous Improvement

• Makes web analytics across university properties using Google Analytics or an equivalent platform, preparing regular performance summaries for CIO review.
• Conducts periodic web audits covering content currency, broken links, accessibility compliance, page load performance, and mobile responsiveness, developing remediation plans for identified issues.
• Identifies opportunities to improve site performance, search engine visibility, user experience, and digital accessibility, surfacing recommendations through appropriate supervisory channels.
• Stays current on Omni CMS platform developments, front-end development best practices, and evolving web accessibility standards, applying relevant updates to B-CU’s web environment under CIO direction.
• Prepares summary reports and briefing materials on WDS operations and web performance for leadership review.

Minimum Education and Experience

• A bachelor’s degree in Web Design, Computer Science, Digital Media, Communications, Information Technology, or a closely related field is required.
• An equivalent combination of education and directly relevant professional experience may be considered.
• Candidates must have a minimum of one to three years of professional experience in web administration, content management, or digital services.
• This experience must include demonstrated proficiency in the administration of an enterprise content management system (Omni CMS by Modern Campus or a comparable platform), hands-on front-end development using HTML, CSS, JavaScript, React.js, and Tailwind CSS, and working knowledge of WCAG accessibility standards and their practical application to web content and component design.
• Candidates must demonstrate the ability to function as an independent practitioner, manage concurrent priorities without direct team support, and communicate proactively.