Director Vertical Marketing
About the role
The Healthcare Vertical Marketing Leader is responsible for shaping Smart Communications' market strategy in healthcare, translating market intelligence into strategic positioning, sales plays, and demand generation efforts. This role requires strong strategic thinking, cross-functional influence, and hands-on execution in fast-growing B2B environments.
Responsibilities
Lead healthcare market intelligence and strategic positioning by identifying market opportunities, priority segments, buyer personas, emerging trends, competitive threats, buyer priorities, and healthcare growth plays that inform overall market strategy.
Own healthcare-specific value propositions, ideal customer profiles, and messaging frameworks that differentiate Smart Communications and guide investment, go-to-market focus, and executive engagement.
Develop, launch, measure, and optimize quarterly healthcare sales plays that improve pipeline creation, conversion, competitive wins, and seller confidence.
Equip the field with battlecards, POV decks, objection handling, competitive intelligence, and executive-ready messaging that drive adoption and measurable sales effectiveness.
Partner with Demand Generation and Campaign teams on messaging, briefs, insights, content, and events that improve engagement, pipeline, and conversion across priority programs and market moments.
Represent Smart Communications in healthcare through direct engagement with customers, prospects, partners, analysts, and industry influencers to validate messaging, gather market insight, and bring the voice of the customer into go-to-market efforts.
Build market visibility and thought leadership that strengthens credibility within the healthcare payer community and supports pipeline growth.
Translate launches, roadmap updates, and market shifts into healthcare-ready use cases, value stories, and launch kits that help the field sell effectively.
Convert trends such as AI, automation, digital transformation, and cost optimization into differentiated positioning, thought leadership, and practical field guidance aligned to healthcare priorities.
Deliver QBRs with concise business readouts on performance, market opportunities, pipeline trends, and competition, with clear recommendations on where to invest, accelerate growth, and correct course when needed.
Requirements
You bring strong strategic thinking, cross-functional influence, and hands-on execution in fast-growth B2B environments, with the ability to turn market insight into go-to-market action and business impact.
Experience leading vertical or industry go-to-market strategy in B2B SaaS, connecting positioning and enablement to pipeline, win rates, and revenue outcomes.
Strong executive communication skills.
Credibility in regulated industries such as healthcare, insurance, financial services, or public sector.
Qualifications
Bachelor’s degree required; MBA or advanced degree preferred.
5+ years in B2B SaaS product, industry, or solution marketing, with experience shaping strategy, influencing cross-functional teams, and delivering measurable go-to-market results.
Relevant healthcare payer, strategy, practitioner, or analyst experience is also valuable.
Skills
Strategic thinking and cross-functional influence.
Hands-on execution in fast-growth B2B environments.
Experience leading vertical or industry go-to-market strategy in B2B SaaS.
Strong executive communication skills.
Credibility in regulated industries such as healthcare, insurance, financial services, or public sector.
Benefits
Salary will depend on your experience and will be highly competitive.
Extensive health, dental, and vision insurance.
Employer-funded health savings account.
Flexible spending plan.
Life and AD&D insurance.
Short and long-term disability insurance.
Gym membership reimbursement.
401K contribution.
18 days’ holiday allowance plus an additional day off on your birthday!
Pay
Salary will depend on your experience and will be highly competitive.
Schedule
This role is fully remote with occasional travel required.
Contact
To learn more about Smart Communications visit: https://www.smartcommunications.com/