Jobs · Florida

Director, U.S. & EMEA Enterprise Regional Marketing

Darktrace · Miami, FL · 2 wk ago
HybridFull-time

About The Role

We are looking for a strategic, results-oriented Director, Enterprise Regional Marketing to lead our marketing efforts across our U.S. & EMEA enterprise account segment. This is a highly visible individual contributor leadership role responsible for driving growth within existing customers while accelerating new customer acquisition across a portfolio of named accounts.

Reporting to the VP, Americas Regional Marketing, this role will serve as the primary marketing partner for Darktrace's U.S. & EMEA Enterprise business. You will work in close alignment with U.S. Enterprise Sales leaders and collaborate extensively across marketing functions and Customer Success to develop and execute integrated go-to-market strategies that drive measurable pipeline and revenue outcomes.

This role requires a unique blend of strategic thinking, executive engagement, customer marketing expertise, field marketing execution excellence, and strong commercial acumen. You will play a critical role in shaping how Darktrace engages enterprise CISOs, security leaders, security practitioners, and business stakeholders as organizations navigate increasingly complex cybersecurity and AI challenges.

Responsibilities

  • Enterprise GTM Strategy & Leadership
    • Build and execute the regional marketing strategy for Darktrace's U.S. & EMEA Enterprise segment, aligning programs and investments to business priorities and pipeline goals.
    • Serve as the strategic marketing leader supporting the U.S. & EMEA Enterprise sales organization, acting as a trusted advisor to sales leadership and account teams.
    • Develop segment-centric marketing plans that drive both expansion opportunities within existing customers and penetration into target enterprise accounts.
    • Partner closely with Enterprise Sales, Product Marketing, Customer Success, Growth Marketing, Revenue Marketing, Partner Marketing, and Marketing Leadership to ensure alignment on priorities, messaging, campaigns, and business outcomes.
    • Translate Darktrace's cybersecurity and Secure AI capabilities into compelling programs that resonate with CISOs, CIOs, security operations leaders, and practitioners.
  • Customer Expansion & Installed Base Growth
    • Lead marketing programs focused on accelerating customer adoption of Darktrace's broader platform portfolio, with particular emphasis on Secure AI solutions.
    • Design and execute lifecycle marketing initiatives that uncover upsell, cross-sell, and platform consolidation opportunities within existing enterprise customers.
    • Partner with Audience Marketing and Account Teams to create executive engagement programs, customer advocacy initiatives, peer networking opportunities, and targeted expansion campaigns.
    • Deliver customer-centric content, success stories, executive briefings, workshops, and thought leadership designed to advance customer maturity and increase platform adoption.
  • New Logo Acquisition
    • Develop targeted marketing strategies for penetrating strategic enterprise accounts and acquiring net-new customers.
    • Partner with sales teams to identify whitespace opportunities and build account-based acquisition programs tailored to priority industries and high-value prospects.
    • Create compelling campaigns that communicate Darktrace's differentiated value in AI-Security.
    • Leverage intent data, account intelligence, executive engagement, and multi-channel demand generation to accelerate awareness and pipeline creation.
  • Pipeline & Demand Generation
    • Own marketing-sourced and marketing-influenced pipeline generation across the U.S. Enterprise segment.
    • Build and execute integrated marketing programs that generate engagement, qualified opportunities, and revenue outcomes.
    • Create highly targeted ABM strategies focused on named enterprise accounts and strategic buying committees.
    • Plan, orchestrate, and execute programs, industry events, roundtables, workshops, webinars, and customer forums that create meaningful engagement and accelerate opportunities.
    • Develop account-specific campaigns leveraging digital channels, field programs, executive engagement, customer insights, and partner ecosystems.
    • Support enterprise sales teams with messaging, content, event activation, and demand generation activities that move opportunities through the sales cycle.
  • Channel Partner & Ecosystems
    • Collaborate with partner marketing, channel partners, and alliances to co-market solutions and expand reach.
    • Align plans and joint value propositions and partner-led motions tailored to enterprise missions with the sales and marketing teams.
  • Operational Excellence
    • Define, track, and report on key performance indicators including engagement, pipeline creation, pipeline acceleration, customer expansion, campaign performance, and ROI.
    • Build repeatable processes that improve marketing effectiveness, sales alignment, and scalability across the enterprise segment.
    • Manage regional marketing budgets with accuracy, transparency, and a strong focus on business impact.
    • Leverage data, analytics, and market insights to continuously optimize marketing programs and investment decisions.

Requirements

  • Bachelor’s degree in marketing, Business, Communications, or related field.
  • 8+ years of B2B marketing experience, including significant experience supporting enterprise sales organizations.
  • Proven track record driving measurable pipeline growth, customer expansion, and revenue impact within enterprise technology organizations.
  • Experience marketing cybersecurity, AI, SaaS, cloud, or enterprise software solutions.
  • Strong understanding of enterprise buying journeys, complex stakeholder environments, and account-based marketing strategies.
  • Demonstrated success partnering directly with enterprise sales leaders and field organizations to achieve pipeline and revenue targets.
  • Experience developing and executing customer marketing programs focused on adoption, expansion, and retention.
  • Strong analytical mindset with deep understanding of the marketing funnel, campaign measurement, forecasting, and marketing performance metrics.
  • Ability to operate effectively in a fast-paced, high-growth environment with agility, accountability, and a bias for action.
  • Experience working with executive stakeholders and influencing cross-functional teams without direct authority.
  • Willingness to travel up to 30%.

Benefits

  • 100% medical, dental and vision insurance, plus dependents
  • Paid parental leave
  • Pet insurance
  • Discount
  • Life insurance
  • Commuter benefits
  • 401(k)
  • Employee Assistance Program

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