Director, Transition Marketing

About the Role

MDVIP is seeking a Director, Transition Marketing to own the marketing behind one of the most consequential moments in a patient’s relationship with MDVIP: their physician’s shift from a traditional practice model to MDVIP affiliation. This integrated marketing role pairs ownership of the value-proposition narrative and creative with performance-marketing discipline to test, measure, and scale what resonates. The role facilitates a patient from their first in-person conversation with the physician through every follow-up touchpoint, responsible for channel strategy, cadence, and content that make the story land. This position requires strong cross-functional collaboration and an ability to act quickly and independently.

Responsibilities

• Diagnose pain points of the patient transition experience — where the value proposition could be strengthened, where messaging is too complex, or where channel choice or timing is working against the physician — using both patient and physician feedback.
• Translate those pain points into problem statements and drive the broader marketing team towards solutions.
• Review existing transition marketing materials; prioritize and implement enhancements that boost patient engagement rate.
• Identify underperforming patient cohorts; adapt materials and physician messaging to improve conversion.
• Reinforce messaging during a physician transition across different channels and cadences including email, direct mail, text, and in-office conversations.
• Partner directly with affiliated physicians and practice staff to pressure-test messaging, ensuring the in-person value-prop conversation and every follow-up touchpoint feel authentic to that physician's voice and patient relationships.
• Establish and report on transition channel performance (enrollment rate, engagement by channel, time-to-convert) to senior leadership, with a point of view on which creative or messaging changes are driving the movement.
• Stay current on consumer marketing trends in healthcare and membership models — direct mail innovation, email design standards, digital patient communication — to keep the playbook ahead of patient expectations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• At least twelve (12) years of professional experience, including at least seven (7) years in marketing or other customer-facing roles.
• Demonstrated ability to build and manage a prioritized pipeline of strategic opportunities using a combination of data and frontline input.

Preferred Qualifications

• Master's degree in Marketing, Healthcare Administration, or MBA.
• Background in membership or subscription-based business models.
• Experience marketing to physicians or within private practice settings; knowledge of physician and patient pain points around transitioning from a traditional to a membership-based practice model.
• Experience with marketing analytics or attribution tools.
• Track record of identifying and acting on opportunities with minimal oversight, in an ambiguous or fast-changing environment.
• Understanding of healthcare compliance considerations (HIPAA, TCPA) for patient-facing outreach.

Skills

• Strategic Insight & Prioritization: Synthesizes internal data and frontline signals into a ranked set of opportunities, then builds the detailed plan to pursue them.
• Influence Without Authority: Proven ability to mobilize Operations and Marketing teams to adjust roadmaps and resourcing without any formal authority over those teams.
• Ownership & Bias for Action: Operates as a doer, not a delegator; rolls up sleeves, gets into the weeds of a campaign or a data set, and progresses opportunities independently.
• Test-and-Scale Discipline: Comfortable structuring a small pilot, reading the results honestly, and scaling only what the data supports.
• Analytical Rigor: Strong command of data; can translate findings into a revised messaging framework.
• Executive Communication: Translates complex, fast-moving transition dynamics into clear, decision-ready updates for senior leadership.
• Adaptability: Able to reprioritize quickly as new practice transitions surface on short notice, often outside a standard planning cycle.

Benefits

• Health, dental, and vision insurance.
• Retirement plans (401(k)).
• Flexible Spending Account (FSA) and Health Savings Account (HSA).
• Basic and Supplemental Life Insurance & Accidental Death and Dismemberment.
• Disability Income Protection Plan.
• Employee Assistance Program.
• Vacation, paid holidays, and personal time.
• Paid sick, family, and medical leave as required by law.
• Professional development: Access to ongoing training and leadership development programs.

Pay

Competitive base salary complemented by performance-based incentives. Our compensation reflects the cost of labor across appropriate US geographic markets and may vary depending on job-related knowledge, skills, education/training, and a candidate's work experience. Hired applicants are offered annual incentive compensation programs, subject to applicable eligibility requirements. Payments under these annual programs are not guaranteed and are dependent upon individual, business unit, and/or company performance.