Director, Thought Leader Engagement (H&N) - Central
About the Role
The Director/Associate Director of Thought Leader Engagement is a field-based marketing role responsible for developing and leading strategic engagement with Head & Neck Oncology Key Opinion Leaders (KOLs), Medical Experts (MEs), and other key influencers across the United States. This role will play a critical part in preparing for and supporting the potential launch of petosemtamab by generating strategic insights that inform brand strategy, launch readiness, and long-term customer engagement planning.
The Director/Associate Director reports to the Head of Thought Leader Engagement – Head & Neck Oncology and partners closely with cross-functional leaders across Marketing, Sales, Market Access, and Medical Affairs to shape and execute thought leader engagement strategies that support successful launch preparation and execution.
A core expectation of this role is to deliver a KYSO (Knock Your Socks Off) customer experience by orchestrating a coordinated One Genmab engagement model that ensures interactions with Genmab are seamless, strategic, and differentiated.
Responsibilities
- Develop and lead the national thought leader engagement strategy supporting the pre-launch and potential launch of petosemtamab.
- Build and maintain strategic relationships with national and regional Head & Neck Oncology KOLs, Medical Experts, and other key stakeholders.
- Monitor the evolving Head & Neck Oncology landscape and identify clinical, scientific, and market trends that may affect the adoption of petosemtamab.
- Serve as a primary Genmab contact for leading KOLs, Medical Experts, and key influencers within the Head & Neck Oncology community.
- Lead thought leader engagement planning and execution at major oncology and Head & Neck scientific congresses, conferences, and other key meetings.
- Identify, recruit, train, and evaluate members of the petosemtamab speaker bureau, in accordance with applicable policies and regulatory requirements.
- Deliver a KYSO customer experience through a coordinated One Genmab approach across Marketing, Sales, Medical Affairs, and Market Access.
- Gather and synthesize strategic insights from thought leader interactions to inform brand strategy, launch planning, customer engagement, and execution.
- Establish effective processes for sharing field-generated insights with appropriate cross-functional stakeholders.
- Build strong cross-functional partnerships and facilitate alignment across Genmab teams.
- Lead key thought leader engagement initiatives and manage associated priorities, timelines, agency partners, and budgets.
- Ensure all activities are conducted in accordance with Genmab policies and applicable legal, regulatory, and compliance requirements.
Required Qualifications
- Bachelor's degree.
- At least 10 years of relevant pharmaceutical or biotechnology experience for consideration at the Director level, or at least 8 years for consideration at the Associate Director level.
- Significant oncology experience gained through marketing, sales, account management, thought leader engagement, medical affairs, or another relevant customer-facing function.
- Demonstrated experience building credible, productive relationships with Key Opinion Leaders, Medical Experts, or other senior external stakeholders.
- Demonstrated ability to gather, synthesize, and translate customer and market insights into actionable strategic recommendations.
- Strong understanding of oncology commercialization, customer engagement, and the roles of academic and community-based stakeholders.
- Demonstrated ability to lead cross-functional initiatives and influence decision-making without direct authority.
- Excellent communication, presentation, relationship-management, and executive-influence skills.
- Understanding of applicable legal, regulatory, and compliance requirements governing commercial engagement with healthcare professionals.
- Ability to manage multiple priorities, programs, agency partners, timelines, and budgets in a fast-paced launch environment.
- Ability to travel approximately 50%–60%, including overnight travel and occasional weekends for congresses, conferences, and other business needs.
Preferred Qualifications
- Advanced degree, such as an MBA, MS, PharmD, PhD, or other relevant graduate degree.
- Direct experience in Head & Neck Oncology, particularly head and neck squamous cell carcinoma.
- Established relationships with national and regional Head & Neck Oncology KOLs and Medical Experts.
- Previous experience in a Thought Leader Engagement, Thought Leader Liaison, KOL engagement, or comparable field-based marketing role.
- Oncology product launch or pre-launch experience.
- Experience identifying, developing, training, and evaluating promotional speakers.
- Experience supporting advisory boards, congress engagement, peer-to-peer education, and other external-expert programs.
- Knowledge of Head & Neck Oncology treatment pathways, multidisciplinary care teams, referral networks, and academic and community treatment settings.
- Experience working in a high-growth or emerging biotechnology environment.
- For appointment at the Director level, demonstrated experience leading complex national initiatives, mentoring colleagues, and operating as a strategic partner to senior cross-functional leaders.
Pay
For US based candidates, the proposed salary band for this position is $211,200.00—$316,800.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives.
Benefits
Within the first year, regular full-time U.S. employees are eligible for:
- 401(k) Plan: 100% match on the first 6% of contributions.
- Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance.
- Voluntary Plans: Critical illness, accident, and hospital indemnity insurance.
- Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave.
- Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support.
- Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses.
Further details on eligibility for compensation and benefits based on role will be provided during the recruitment process.