Director, TCG & Pop Culture Marketing

Job Summary

The Director of TCG & Pop Culture Marketing will lead strategy and execution for PSA’s TCG and Pop Culture grading categories, including Pokémon, comics, magazines, and video games. Reporting to the Senior Director of PSA Marketing, this role is based in Santa Ana, California or New Jersey, with remote or hybrid candidates also considered.

What You'll Do

• Own end-to-end product marketing strategy across TCG and Pop Culture categories
• Define target segments and develop acquisition, engagement, and retention strategies
• Lead go-to-market planning for product launches, drops, and category expansions
• Drive integrated campaign strategy across digital, CRM, events, and social channels
• Define positioning, messaging, and value propositions by category
• Translate collector insights and market dynamics into actionable product and GTM strategies
• Partner with Product and Operations to inform roadmap priorities and readiness
• Develop pricing, packaging, and promotional frameworks in partnership with business leads
• Serve as the internal and external expert across Pokémon and broader TCG ecosystems
• Support PSA’s expansion into Pop Culture grading through clear, compelling narratives
• Build partnerships across creators, IP holders, retailers, and key industry events
• Identify whitespace opportunities and develop scalable playbooks for category growth
• Stay ahead of market dynamics, including release cycles, grading demand, and pricing trends
• Establish and manage full-funnel KPIs (awareness through submission and engagement)
• Drive continuous optimization through testing across channels, offers, and experiences
• Build and lead a high-performing product marketing function
• Partner cross-functionally across Growth, Brand, Product, Operations, Sales, Legal, and Finance
• Elevate organizational understanding of the TCG market and collector mindset

Who You Are

• 10–12+ years of experience in product marketing, go-to-market, or category leadership roles
• 5–7+ years of people management experience, building and leading high-performing teams
• Bachelor’s degree or equivalent experience
• Deep, authentic expertise in TCG ecosystems, with strong knowledge of Pokémon and adjacent IP
• Strong understanding of grading, collectibles markets, and secondary marketplaces
• Proven track record of launching products and scaling category growth
• Experience operating cross-functionally in complex organizations
• Data-driven, with the ability to translate insights into action
• Strong executive communication and stakeholder management skills
• Entrepreneurial mindset with a bias for action and comfort building from the ground up
• Exposure to high-growth, late-stage, or IPO-adjacent environments preferred
• Willingness to travel up to ~20%

Salary Range

The salary range for this position is $163,000-$218,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.