Director Strategic Partnerships
The Hershey Company · Hershey, PA · 2 wk ago
HybridBusiness DevelopmentFull-time
Key Accountabilities
- Set DCS Partnerships Growth Strategy
- Define partnership strategies aligned to brand/portfolio growth plans, target audiences (Strategic Growth Target/Alternate Growth Target), marketing objectives, HJTBD (human jobs to be done, and must-do actions), ensuring alignment with the Brand Office.
- Build & Govern the Partnership Pipeline (Upstream Ownership)
- Lead landscape scanning, partner identification, and objective vetting to create multiple high-quality options for DCS and Brand teams prior to any commitments.
- Steward long-term partner relationships, partner IP considerations, ensuring consistency and strategic value over time.
- Translate Strategy into Advantaged Contracting
- Convert business and marketing objectives into clear contractual terms, ensuring the company pays for outcomes that move consumers and secures the right assets, IP rights, and protections.
- Provide Activation Guidance (Non-Executional)
- Advise DCS, Brand, and Consumer Connections on what it will take (principles, assets and investment, etc.) to fully leverage a partner before commitments are made.
- Own Long-Term Partner Strategy & Governance
- Steward long-term partner relationships, partner IP considerations, and partnership agency management (with Consumer Connections), ensuring consistency, risk management, and strategic value over time.
- Deep expertise in partnership strategy, cultural partnerships, and IP-based growth models
- Strong strategic framing and ability to connect brand objectives to commercial outcomes
- Advanced contract and negotiation acumen focused on value creation vs. rights accumulation
- Executive-level influence and cross-functional leadership without direct authority
- Strong risk assessment, governance, and partner evaluation capabilities
- Bachelor's degree required; MBA or advanced degree preferred
- 10+ years in partnerships, brand strategy, marketing strategy, or adjacent roles within CPG, entertainment, sports, or culture led industries
- Experience working with agencies, procurement, and senior executives in high value partnership contexts