Jobs · Business Development · Pennsylvania

Director Strategic Partnerships

The Hershey Company · Hershey, PA · 2 wk ago
HybridBusiness DevelopmentFull-time

Key Accountabilities

  • Set DCS Partnerships Growth Strategy
    • Define partnership strategies aligned to brand/portfolio growth plans, target audiences (Strategic Growth Target/Alternate Growth Target), marketing objectives, HJTBD (human jobs to be done, and must-do actions), ensuring alignment with the Brand Office.
  • Build & Govern the Partnership Pipeline (Upstream Ownership)
    • Lead landscape scanning, partner identification, and objective vetting to create multiple high-quality options for DCS and Brand teams prior to any commitments.
    • Steward long-term partner relationships, partner IP considerations, ensuring consistency and strategic value over time.
  • Translate Strategy into Advantaged Contracting
    • Convert business and marketing objectives into clear contractual terms, ensuring the company pays for outcomes that move consumers and secures the right assets, IP rights, and protections.
  • Provide Activation Guidance (Non-Executional)
    • Advise DCS, Brand, and Consumer Connections on what it will take (principles, assets and investment, etc.) to fully leverage a partner before commitments are made.
  • Own Long-Term Partner Strategy & Governance
    • Steward long-term partner relationships, partner IP considerations, and partnership agency management (with Consumer Connections), ensuring consistency, risk management, and strategic value over time.

    Qualifications

    • Deep expertise in partnership strategy, cultural partnerships, and IP-based growth models
    • Strong strategic framing and ability to connect brand objectives to commercial outcomes
    • Advanced contract and negotiation acumen focused on value creation vs. rights accumulation
    • Executive-level influence and cross-functional leadership without direct authority
    • Strong risk assessment, governance, and partner evaluation capabilities

    Experience & Education

    • Bachelor's degree required; MBA or advanced degree preferred
    • 10+ years in partnerships, brand strategy, marketing strategy, or adjacent roles within CPG, entertainment, sports, or culture led industries
    • Experience working with agencies, procurement, and senior executives in high value partnership contexts

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