Director, Storefront

About the role

Network Solutions, a Newfold Digital brand, is seeking a strategic and results-oriented Director of Storefront to drive the commercial performance, optimization, and growth of Network Solutions' customer-facing digital business.

Responsibilities

• Define and execute the storefront vision, roadmap, and operating model aligned with Network Solutions and Domain.com growth objectives.
• Lead the digital customer buying journey across acquisition, purchase, onboarding, renewal, and expansion touchpoints.
• Serve as the functional leader responsible for storefront performance, customer experience, conversion optimization, and revenue growth.
• Lead and develop a high-performing team across eCommerce, merchandising, optimization, analytics, and customer experience functions.
• Establish operating rhythms, KPIs, governance processes, and leadership reporting to drive accountability and execution.
• Drive storefront-generated revenue and overall commercial performance, including conversion, average order value (AOV), customer lifetime value (LTV), attach rates, renewal performance, and cross-sell outcomes.
• Develop growth strategies that increase product adoption and drive monetization across the customer lifecycle, including pricing optimization, bundling strategies, promotions, and personalized offers.
• Serve as a key advisor to the SVP on business performance and growth.
• Lead all aspects of storefront merchandising, purchase flows, checkout experiences, product presentation, and self-service buying experiences.
• Build a culture of experimentation through A/B testing, personalization, targeting, and data-driven optimization.
• Ensure frictionless user experiences that improve conversion rates and customer satisfaction.
• Partner with UX and Design teams to continuously enhance customer engagement and usability.
• Collaborate with Product and Engineering leaders to establish a scalable storefront technology strategy.
• Influence prioritization of commerce platform investments and customer experience enhancements.
• Ensure storefront experiences effectively communicate product value propositions and customer benefits.
• Support expansion into new products, services, markets, and customer segments.
• Leverage customer, behavioral, and revenue data to identify growth opportunities and optimize performance.
• Develop leadership dashboards and performance frameworks to measure business impact.
• Utilize predictive analytics and customer insights to inform investment decisions and customer engagement strategies.
• Establish metrics-driven decision making across the organization.
• Champion a customer-first culture across all storefront interactions.
• Partner with Customer Success and Support organizations to improve customer journeys and reduce friction.
• Drive initiatives that enhance customer trust, retention, and brand loyalty.
• Ensure consistency across desktop, mobile, and emerging digital channels.
• Inspire and lead through influence in a highly matrixed organization.
• Build alignment across business units and stakeholder groups.
• Drive organizational transformation and change management initiatives.
• Develop future leaders through coaching, mentorship, and succession planning.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Requirements

• Bachelor's degree in Business, Marketing, Technology, Economics, or a related discipline.
• 8-10+ years of leadership experience in digital commerce, eCommerce, growth, product, or online marketplace environments.
• 4-6+ years leading cross-functional teams.
• Demonstrated ownership of significant digital revenue and P&L responsibilities.
• Demonstrated accountability for digital revenue performance and budget management.
• Proven success scaling digital storefronts and improving conversion, retention, and customer lifetime value.
• Strong understanding of subscription-based business models, SaaS, hosting, domains, or digital services.
• Expertise in digital merchandising, conversion rate optimization (CRO), pricing strategy, and customer lifecycle management.
• Experience leveraging data and experimentation frameworks to drive measurable business outcomes.
• Exceptional communication and stakeholder management skills.

Preferred Qualifications

• Experience leading commerce functions within web hosting, domains, SaaS, cybersecurity, website builders, or digital services industries.
• Experience in PE-backed, high-growth, or transformation-focused environments.
• Familiarity with subscription commerce, renewals, and customer retention strategies.
• Experience managing global teams and multi-market digital businesses.