Director, Storefront

Accountabilities

The Director of Storefront will lead the end-to-end digital commerce strategy, ensuring the storefront ecosystem delivers exceptional customer experiences while maximizing revenue opportunities. This role requires strong commercial leadership, cross-functional influence, and expertise in scaling digital products and customer journeys.

Define and execute the storefront vision, roadmap, and operating model to support business growth objectives.
Lead the complete digital customer journey across acquisition, purchasing, onboarding, renewal, and expansion touchpoints.
Own storefront performance, including conversion optimization, customer experience, revenue growth, and operational effectiveness.
Build, mentor, and lead high-performing teams across eCommerce, merchandising, analytics, optimization, and customer experience.
Establish KPIs, reporting frameworks, governance processes, and operating rhythms to drive accountability and measurable outcomes.
Drive revenue growth through improved conversion rates, average order value, customer lifetime value, renewals, cross-selling, and product adoption.
Develop monetization strategies including pricing optimization, bundling, promotions, personalization, and lifecycle engagement initiatives.
Lead digital merchandising, checkout optimization, product presentation, and self-service purchasing experiences.
Create a culture of experimentation through A/B testing, personalization, analytics, and continuous improvement.
Partner with Product and Engineering teams to influence commerce platform investments and technology strategies.
Use customer behavior, revenue insights, and analytics to identify growth opportunities and guide investment decisions.
Champion customer-first experiences across desktop, mobile, and emerging digital channels.
Drive organizational alignment, change management, and collaboration across multiple business functions.

Requirements

The ideal candidate is an experienced digital commerce leader with a proven ability to scale online businesses, optimize customer journeys, and manage revenue-driving initiatives. They should combine strategic vision with strong execution skills and the ability to influence cross-functional teams.

• Bachelor’s degree in Business, Marketing, Technology, Economics, or a related field.
• 8-10+ years of leadership experience in digital commerce, eCommerce, growth, product, online marketplaces, or related environments.
• 4-6+ years of experience leading cross-functional teams and complex initiatives.
• Proven ownership of digital revenue performance, budgets, and P&L responsibilities.
• Demonstrated success scaling digital storefronts and improving conversion, retention, and customer lifetime value.
• Strong understanding of subscription-based business models, SaaS, digital services, or similar industries.
• Expertise in digital merchandising, conversion rate optimization (CRO), pricing strategy, customer lifecycle management, and experimentation frameworks.
• Strong analytical skills with experience using customer and revenue data to drive decisions.
• Exceptional communication, leadership, and stakeholder management abilities.
• Experience operating in high-growth, transformation-focused, or private equity-backed environments is preferred.
• Experience managing global teams and multi-market digital businesses is a plus.
• Familiarity with web hosting, domains, cybersecurity, website builders, or related digital services is preferred.