Director, Sports Partnerships

Essential Functions

• Identify, pursue, and secure new national and international sales opportunities, with a primary focus on the sports vertical
• Build and maintain long-term client relationships, emphasizing repeat business
• Collaborate with Technical Design, Estimation, and Operations to align creative concepts with feasible, cost-effective scenic solutions
• Cook up and coordinate internal technical and service resources during early-stage project development
• Lead the RFP and presentation process from concept through award, including strategy, pricing, and value positioning
• Define project scope with clients, including scenic elements, budget, schedule, and resource requirements
• Identify and expand revenue opportunities within accounts, increasing scenic scope and project value
• Maintain accurate Salesforce records (Accounts, Opportunities, Contacts, Projects) per PRG standards
• Position scenic as a lead discipline in client conversations, not just a supporting scope
• Represent the company at industry conferences, trade shows, and client events to build brand presence and generate leads

Capabilities & Leadership Attributes

• Commercial Leadership: Defines and executes commercial strategy across multiple entertainment segments, translating market opportunity into structured business plans, revenue growth, and margin expansion.
• Industry Credibility & Market Presence: Recognized and trusted leader within the sports ecosystem, with the relationships and reputation to strengthen PRG’s positioning across key client and partner networks.
• Operational Excellence: Effective in fast-paced, high-pressure production environments, able to balance real-time execution demands with long-term strategic priorities.
• Enterprise Mindset: Ability to see beyond segment boundaries and connect PRG’s sport’s business with the company's full portfolio of capabilities, clients and global resources to unlock integrated opportunities.
• Emotional Intelligence & Trust Building: High EQ with the ability to build trusted relationships across clients, creative partners, and internal stakeholders while navigating complexity and ambiguity.
• Passion for the Industry: Genuine connection to sports and live entertainment, production, and the people who power it, with an understanding of both its creative and commercial dimensions.

Physical Demands

• Must be able to remain in a stationary position for extended periods of time
• May occasionally lift and/or move up to 20 pounds
• Must have the ability to see clearly (with or without corrective lenses) for work on and off a computer
• Must be able to communicate effectively in both written and verbal forms

Other Duties

• Understanding of and compliance with company policies
• Travel Required: Extensive travel required, must have a valid passport and valid driver’s license

Pay Range

The pay range for this position is estimated to be $140,000-150,000. Actual pay to be determined by the experience, knowledge, skills, and abilities of the applicant combined with location and alignment with market data. Additionally, we offer comprehensive health, dental, and vision insurance, paid time off, and a 401(k) retirement savings plan with matching contributions.

Benefits

• Comprehensive health, dental, and vision insurance
• Paid time off
• 401(k) retirement savings plan with matching contributions

About the Role

The Director, Sports Partnerships is a business development role responsible for managing a sports partnerships strategy and identifying, developing, and securing new national and international sales opportunities. Primary focus will be on team activations, fan experiences and sports tours. This is a hunter role. You are pipeline-obsessed. You open doors and thrive on building relationships from scratch. Are you motivated by the chase? Energized by the close? Target partnerships could include Professional sports leagues, teams & college athletics - including league/team marketing offices, stadium and arena ownership groups, and their fan zone, season activation, and event programmingMajor event organizing & host committeesSports tours & traveling propertiesSports marketing & experiential agencies - often the procurement gatekeeper even when the work is for a team or leagueBrand sponsors with active sports marketing budgets - e.g., beverage, auto, tech, and financial-services sponsors funding team activations and fan tours independent of the rights holderCombat sports, sports entertainment & esports - stadium-scale fan experience and activation builds

Qualifications

Required:

• Bachelor’s degree in Business Administration, Marketing, Communications, or related field
• Minimum of 7 years of relevant experience in business development, sales, or marketing in the live events industry
• Proven track record of successfully developing and executing business strategies and securing new business opportunities
• Strong interpersonal and communication skills, with the ability to build and maintain strong relationships with clients and partners
• Ability to manage multiple projects simultaneously and meet tight deadlines
• Experience working with clients in the sports vertical, including professional sports leagues, teams, and college athletics
• Knowledge of the live events industry, including the production and rental of equipment, and the services offered by PRG

Skills

• Business Development
• Sales
• Client Relationship Management
• Project Management
• Strategic Planning
• Communication
• Teamwork
• Problem Solving
• Leadership

Benefits

PRG offers a competitive benefits package, including comprehensive health, dental, and vision insurance, paid time off, and a 401(k) retirement savings plan with matching contributions.

Pay

The pay range for this position is estimated to be $140,000-150,000. Actual pay to be determined by the experience, knowledge, skills, and abilities of the applicant combined with location and alignment with market data.

Schedule

PRG is an equal opportunity employer. PRG is a drug-free work environment, pre-employment testing will be required. This is a safety sensitive position and will require pre-employment drug screening.