Director, Sports Marketing

About the role

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and consumer connection through events and athletes, building local and regional brand affinity while paying into Red Bull's relevant global and national strategies.

Responsibilities

• Own the annual Southeast Sports Marketing business plan defining priorities, investments, and growth opportunities
• Translate national strategy into regionally relevant programs that drive brand affinity, consumption and HHP Growth
• Identify whitespace opportunities across sports, gaming, and athlete ecosystems
• Push the boundaries of sports marketing formats and storytelling
• Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
• Identify, develop and ensure balanced Athlete & Team partnership portfolio that delivers against Regional & National goals
• Identify and develop high potential athletes stories and help create opportunities to amplify their reach within the region and nationally
• With Athlete Marketing Managers, the National Athlete Marketing team, and the Gaming Managers and National Gaming Player team, identify, develop and elevate local talent to national impact
• Lead & support the creation, development and execution of regionally relevant sports marketing events
• Continuing out legacy in Actions sports & Growing reach in relevant Mass Sports
• Drive innovation in event formats to ensure Red Bull remains best-in-class in live experiences
• Drive flawless execution and maximize ROI across all regional activations
• Oversee Regional Sports Marketing resources to maximize the impact of local events
• Lead & support Gaming Manager in developing regional gaming strategy in partnership with national teams
• Identify opportunities to engage the gaming community through players, events, and content
• Expand reach into new and younger audiences through gaming ecosystems
• Lead and partner with Field Marketing, Sales, Media Network and Brand teams to ensure quality planning of all Sports Marketing activities in the region
• Identify relevant branded and non-branded sports content and stories for our owned, shared and earned media channels
• Ensure integrated planning that amplifies Sports Marketing impact across all touchpoints
• Lead, coach, and develop a team of Sr. Sports Marketing Managers, Managers and Specialists
• Build a high-performance culture focused on creativity, ownership, and execution excellence by focusing on individual, strengths-based development
• Drive succession planning and develop internal talent pipeline
• Create a culture that recognizes effort and rewards execution following Red Bull's values

Requirements

• Minimum 6 years of experience in Marketing and Management with a focus on sports, athletes, and consumers marketing with leadership responsibility
• Proven ability to develop and execute large-scale marketing initiatives and events
• Proven experience identifying, signing and managing Regional & National level Athletes & Team Partnerships
• Experience in Collegiate Sports & NIL
• Strong understanding of sports culture, trends, and emerging communities on a regional and national level
• Experience managing significant budgets and delivering ROI
• Expertise in content, storytelling, and integrated brand marketing
• Demonstrated leadership experience managing and developing teams
• Highly motivated self-starter, with high standards of work performance

Qualifications

• Proven ability to develop and execute large-scale marketing initiatives and events
• Proven experience identifying, signing and managing Regional & National level Athletes & Team Partnerships
• Experience in Collegiate Sports & NIL
• Strong understanding of sports culture, trends, and emerging communities on a regional and national level
• Experience managing significant budgets and delivering ROI
• Expertise in content, storytelling, and integrated brand marketing
• Demonstrated leadership experience managing and developing teams

Skills

• Leadership
• Strategic Planning
• Event Management
• Content Creation
• Team Management
• Financial Management
• Marketing Strategy
• Consumer Engagement
• Collaboration
• Discovery

Benefits

• Base Salary Range: $149,440 - $224,160 + cash incentives

Pay

• Base Salary Range: $149,440 - $224,160 + cash incentives

Schedule

• Full-time

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.