Director, Social and Influencer

About the role

We're looking for an experienced Director, Social and Influencer to lead how our brand shows up across our own channels and through the creators who bring it to life. Reporting to our VP of Brand, this role sits at the intersection of social, culture, creativity, community, and growth. You'll own both organic social and influencer from strategy through execution, leading an existing team while staying close to the work. This is a role for a player-coach who lives on the internet but thinks like a marketer: someone who can spot an emerging format, sharpen a hook, build a creator relationship, and connect it all back to measurable business impact.

Responsibilities

Social

• Own the social and influencer strategy, team, budget, and performance, continually raising the bar across both
• Define our organic social strategy, including our content pillars, voice and visual identity, and recurring franchises
• Spot trends before they happen and translate cultural moments into content that performs
• Direct creative production, partnering closely with designers, editors, and creators to keep content flowing
• Use social performance, audience response, and cultural feedback to sharpen the approach over time

Influencer

• Own creator strategy across seeding, paid partnerships, whitelisting, and ambassador programs
• Build and scale an engine that generates content, word of mouth, and measurable revenue
• Oversee creator sourcing, negotiation, briefing, and relationship management from micro to mega
• Develop a whitelisting pipeline—including Meta and Spark Ads—in close partnership with the growth team
• Build the tooling, processes, relationships, and reporting needed to drive quality, speed, and scale

Requirements

• 8+ years of experience building and managing social and influencer programs, ideally in DTC/CPG wellness
• Experience leading and developing a team while staying close enough to the work to be genuinely hands-on
• A track record building organic social around a clear content strategy—not just ad hoc posting
• Deep understanding of Instagram, TikTok, YouTube, and the visual language of contemporary internet culture
• Strong instincts for culture, creative, and what makes content compelling enough to earn attention
• Direct experience building and scaling seeding and/or ambassador programs with a 100+ roster
• Deep understanding of the creator ecosystem, with experience sourcing, negotiating, and building relationships
• Experience with paid creator amplification and comfort thinking in terms of