Director, Social and Communications
About the role
This role is specific to the current Coffee Operating Unit of KDP. Following the recent, successful acquisition of JDE Peet’s in April 2026, the Coffee Operating Unit will become its own independent publicly traded company.
Responsibilities
Develop and execute the Coffee Operating Unit North America organic social, creator, entertainment/talent, brand PR, and social intelligence strategies and governance
Ensure alignment between social, PR, media, partnerships, and marketing initiatives
Partner with Media leadership to develop holistic strategies and recommend spend allocations into content, community engagement, creator and comms/PR channels while connecting social strategy to applicable aspects of the business, ensuring consistency in mechanisms of communication across brands and with corporate communications
Determine the internal vs external team and agencies, creators and partners structures and ways of working
Select, own relationships and maintain scopes and management with external agencies, creators and partners
Lead the development of annual, multi-year, and campaign-specific plans for social media, creator marketing, community engagement, and brand communications
Social Content Strategy: Oversee the development & ongoing management of the annual content calendar at the portfolio level, ensuring alignment with key brand initiatives, product launches, and seasonal campaigns
Create and maintain all governance and process mechanisms so that there are consistent ways of working and aligned processes across all North American brands and teams
Community Management & Engagement: Lead proactive and reactive community management and engagement strategies across social channels
Oversee engagement plans for campaigns, launches, partnerships, and key brand moments
Evaluate content performance and recommend ongoing improvements
Creator & Influencer Strategy: Lead creator and influencer strategy across priority brands
Communications/Brand PR: Oversee portfolio-level influencer and PR strategy that amplifies company and brand growth, builds lasting partnerships, and delivers measurable outcomes
Monitor and analyze cultural and entertainment trends, in coordination with social intelligence, to inform marketing strategies and identify opportunities for brand engagement and partnerships
Manage the end-to-end operations of influencer/content creators/talent and integration into marketing campaigns, ensuring brand consistency, integrity, and alignment across all culture and entertainment marketing activities
Oversee creator selection, negotiations, contracting, and performance measurement
Evaluate program effectiveness through engagement, brand, and business performance metrics
Social Intelligence: Oversee social intelligence function that uses panoramic listening across social, search, behavioral, and emotional signals to answer key business questions and contribute to content strategy (e.g., inclusive of video, memes, etc.) and identify potential brand reputational risks
Closely monitor industry trends and competitor activity to identify opportunities, including the identification of white spaces to illuminate the portfolio-level and brand-level messages
Track, analyze, and report on KPIs to monitor performance and ensure metrics are used to make data-driven decisions
Lead, manage, and mentor a high-performing team of professionals
Work closely and collaboratively with other marketing and brand teams to extend social reach and determine balance between organic and paid promotion
Track social and content to overall business goals, budget, and resources
Requirements
Must possess a bachelor’s degree. An MBA is preferred, but not required
10+ years of social/influencer/PR experience with 5+ years in people management and leadership
Experience with key social channels, including Meta, Pinterest and TikTok
Strong analytical skills; ability to analyze raw data, draw conclusions and develop actionable recommendations
Experience leading social and cultural marketing teams and managing the full lifecycle of a brand experience
Commercially and creatively minded
Excellent communication skills and the ability to work well alone as well as with different departments across the business
Process driven and demonstrated ability to deliver in a timely manner
Energetic, enthusiastic, proactive, and driven
A self-starter with respect for others’ points of view
Qualifications
Must possess a bachelor’s degree
An MBA is preferred, but not required
10+ years of social/influencer/PR experience with 5+ years in people management and leadership
Experience with key social channels, including Meta, Pinterest and TikTok
Strong analytical skills; ability to analyze raw data, draw conclusions and develop actionable recommendations
Experience leading social and cultural marketing teams and managing the full lifecycle of a brand experience
Commercially and creatively minded
Excellent communication skills and the ability to work well alone as well as with different departments across the business
Process driven and demonstrated ability to deliver in a timely manner
Energetic, enthusiastic, proactive, and driven
A self-starter with respect for others’ points of view